Spotify will be attending the Cannes Lions Festival of Creativity to transform ‘Spotify Beach’ into a live music scene.
Opening night will feature performances from artist HER and a DJ set from the Collyer Twins. According to Spotify, from June 19th through June 22nd, he’ll be hosting daytime masterclasses and evening events. Both will focus on creativity, connection and innovation. Attendees can look forward to sessions featuring Spotify leaders and guests such as Alex Cooper and Emma Chamberlain. Meanwhile, Trevor Noah will be speaking with Spotify CEO and co-founder Daniel Ek.
On Tuesday night, Florence and the Machine and Jack Harlow will take the stage with DJs will.i.am and Uncle Waffles. Wednesday will feature performances from Foo Fighters and A$AP Rocky, as well as a DJ set from Disclosure.
In addition to all the live performances, Spotify Beach will also feature several activities including daily sound bath meditations, an immersive Song of Summer soundscape, an FC Barcelona play zone, a “Sonic Ships” coffee and juice bar, and a custom sunglasses gift station. It features an interactive experience. etc.
Spotify Beach Sessions and Masterclasses
Monday, June 19th
Taj Alavi, Vice President and Head of Global Marketing at Spotify, Charlie Smith, Loewe CMO, and Emma Chamberlain, creator of Anything Goes, discuss their approach to what they make, partnerships and projects, brand building, and branding. Discuss your positioning style.
Tuesday, June 20th
Daniel Ek and Trevor Noah discuss the future of storytelling and the art of navigating different media to create deeper connections with global audiences. It provides insight into how creators can effectively leverage new technologies in an ever-evolving media landscape to tell their stories in more meaningful ways.
Wednesday, June 21st
Joe Hadley, Global Head of Artist Partnerships at Spotify. Ty Comer, creative developer and founder of Spotify’s Outside Voice program. Erin Stiles, Global Head of Advertising Business Communications and his PR, spotlights Tina Mahal, Senior Vice President of Marketing, Frito-Lay North America. And WACL President Rania Robinson.
They discuss the importance of supporting and expanding culture shaping programs for diverse voices. This is part of Spotify’s ongoing commitment to empowering creators and encouraging viewers to elevate underrepresented communities with their work.