A new beacon shines in the world of music: an artist who goes by the name LTR. A native of Indiana, born on November 4th, 2000, this young talent is now based in Houston, Texas, a city known for its vibrant hip-hop scene and melting pot of musical influences. Known to his loyal and growing fanbase as “Leo”, LTR has been creating music since the tender age of 10, and his 12-year journey in the industry is a testament to his dedication and passion.
A self-reflective artist, LTR has found his niche by choosing to diverge from the mainstream hip-hop narrative that glorifies street life. Instead, he endeavors to connect with a younger audience, offering them music that is not only enjoyable but also meaningful, filled with messages about self-love and the myriad possibilities that life offers. Drawing inspiration from the likes of Eminem and Lil Wayne, LTR’s lyrics echo with the sincerity of personal experiences and the wisdom gained from them.
While primarily a hip-hop artist, LTR’s creative range extends to genres such as Rock, EDM, Pop/Funk, and Alternative. His versatility is truly impressive, with plans to release a full Spanish album, and even explore country music. His word play, complemented by his genre-spanning repertoire, not only sets him apart but also serves as an ever-evolving testament to his talent.
A vocal critic of the current music scene, LTR laments its repetitiveness and what he sees as a negative influence on the youth. In contrast, his artistic journey has been marked by memorable milestones, such as his feature on Sway in the Morning in 2016, opening for Dave East at Warehouse Live, and collaborating with Texan artists like Bo Bundy, Baby Yungin, FMB Longmoney, and Peso Peso.
LTR’s latest release, ‘Attached’, produced by pilotkid, is a poignant reflection of his personal journey and experiences. Released on April 21, 2023, the song delves deep into the themes of trust, love, and self-focus, born from the loss of close friends. The raw emotion is particularly palpable in the standout bars, “And when I was young all I wanted was a dad, Now I got success and I don’t get my time back, Leave it in the past…”. The song was recorded during a particularly tough time for LTR, lending it a depth and authenticity that resonates with listeners.
In the recording process, LTR is meticulous yet intuitive. He is keen on creating an atmosphere conducive to creativity, favoring red lights and beats that strike a chord with him from the get-go. He enjoys freestyling before mixing written lyrics into the flow, often completing songs in just a couple of hours, a testament to his prolific creative energy.
Looking ahead, LTR envisions himself as an independent artist with a loyal fanbase, regardless of mainstream success. His commitment to his craft and the message he wishes to convey is evident in his work and his approach to music. As for his dream collaboration, he hopes to work with Kanye West, known for his innovative performances, and even imagines incorporating a choir and symphony for a live show.
Ultimately, LTR embodies a refreshing perspective in today’s music scene. He doesn’t hesitate to provide advice to budding musicians, stressing the importance of individuality and crafting a unique sound in an industry that often feels saturated. His music is a testament to his character – deeply personal, authentic, and thoughtful – serving as a beacon of light in the ever-evolving landscape of the music industry. LTR’s journey, interspersed with his evocative music, stands as a potent reminder that being yourself is the key to resonate with audiences and make a lasting impact.