[ad_1]
Superstar Pride’s blockbuster “Painting Pictures” is one of music’s earliest success stories so far in 2023 as a song part of Mississippi’s MC. 5 pounds of pressure The EP, which was first released last October, skyrocketed to the Hot 100, debuting at number 99 in the week ending February 25, peaking at number 35 the next week, and number 25 last week, peaking at number 7 in streaming. reached. song chart.
The song’s viral success, fueled in part by TikTok, caused an uproar. Several labels have offered to sign the up-and-coming rapper. Founder/CEO of Translation Steve Stout.
But then, just as the song began to reach new heights and seemed poised to soar to the top of the charts, the momentum came to a brief halt. The song’s production sampled the song “Soon As I Get Home” by Faith Evans. Released by Bad Boy/Arista Records in 1995 — flagged by Sony Music Publishing for not being properly cleared, the song was removed from Spotify for two days, and some versions were also removed from YouTube. However, the music that was still available on Apple Music, Amazon and YouTube Music. The issue contributed to his 29% drop in U.S. streams from 14 million to 10 million the previous week, with “Painting Pictures” reaching No. 62 on the Hot 100 this week. (The drop in Hot 100 ranking is partly due to streaming issues, but Morgan Wallen’s new album’s strong performance one thing at a time We saw the song flood the Hot 100, so it would have been difficult to climb the ranks anyway).
The sample issue is now resolved, Stoute said. billboard this weekend. According to Stout, Bad Boy chief Sean “Diddy” Combs, who also co-wrote and co-produced “Soon As I Get Home,” met superstar Pride, “loved him,” then Faith. – Cleared Evans’ sample and paved the way. to get the song back on his Spotify. Stout further acknowledged that Superstar Pride has decided to stick with the United Masters and remain independent for now.
Now, Stout and his United Masters team are focused on restoring the song’s momentum with a video shot this week and an ongoing radio campaign. According to Luminate, in his past week, sales have increased by a meager 15% and radio broadcasts have increased significantly, up 270% from the previous week to 3.1 million viewers. bottom.
“This video, more playlist support, radio, that’s the next step in making a Top 10 record,” Stoute said. billboard in a conversation last week. “It’s a phenomenal song that has grown like wildfire. I haven’t seen anything like it since this dramatic growth, ‘Old Town Road’ by Lil Nas X.” It’s pretty crazy when you look at the steep hockey stick growth curve. But a platform like Superstar Pride has given us the opportunity to release music, track his performances, and feel confident that he’s distributing music and that it’s being properly managed. Thanks to you. ”
Superstar Pride initially uploaded the songs themselves through UnitedMasters, but reached out to provide support with playlists and a TikTok campaign before the company began tracking its growth. billboard chart. But he attributes the song’s success to its inherent quality, and Stoute attributes it to further evidence of how the industry is changing.
“I think artists should always own their music because the biggest lift in all of this is the work they’ve done, which is making the songs,” Stout says. “There’s nothing a record company or anyone can do to make something that didn’t hit a hit. If an artist hits, how can the music business today support the artist more than what the record companies can do?” Or what they want to do becomes important.It’s not like there’s a magic silver bullet idea that artists can’t figure out.What are your marketing ideas?What do you believe?What do you believe? We give you money and support to emphasize that [artists] You also get a lion’s share of the earnings — because it’s you. In the old record business they didn’t respect that. The old record industry was like, ‘You write a song and we take it out of here’. ”
Since Stoute launched UnitedMasters in 2018, we’ve seen a shift across the music business as more service-oriented companies entered the industry. Some established players have shifted their business models towards more distribution and service offerings, giving artists more choice. To chart a path beyond the traditional record label model, even majors are increasing their distribution offerings to reflect the realities of the market. Through his Stoute sister company Translation, UnitedMasters pitched itself as an option to offer artists more branded services than their competitors. Translation represents clients such as the NFL, NBA, AT&T and State Farm. But the road to success lies in broader change in the industry.
“[The indie path] Much bigger than cottage industry as an alternative for people who can’t get a record deal. It’s really an artist-empowering solution,” he says Stoute. “[Superstar Pride’s success] is another example of an independent artist achieving great success without having to transfer his rights and ownership of the rights to a record company. And the more often such successes occur, the more people think that record companies are nothing more than banks. ”
[ad_2]
Source link
