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Spotify is shutting down its live audio app Spotify Live, the streamer said on Monday (April 3).
“After experimenting and learning about how Spotify users interact with live audio, we have decided to discontinue the Spotify Live app,” a platform spokesperson said in a statement. We believe there is a future in live fan-creator interaction in the system, although based on what we’ve learned, it no longer makes sense as a standalone app.The artist-focused “listening party” use case. gave promising results. We will continue to investigate further to facilitate live interaction between artists and fans. “
Spotify Live began as a locker room for sports-focused live audio apps, acquired by Spotify in March 2021 when the streaming service acquired developer Betty Labs for more than $65 million. At the time, the Clubhouse app was popular and Locker Room was considered a competitor.
At the time of the acquisition, Spotify said: A global voice opportunity to host real-time discussions, debates, Ask Me Anything (AMA) sessions and more. ”
The locker room will be relaunched as the Spotify Greenroom in the summer of 2021. The following April, it was renamed Spotify Live and built into his main Spotify app as a livestream feature.To commemorate that iteration, Spotify Live launched the Swedish House Mafia Paradise Again album release party. However, a series of show cuts in December closed some of the live shows.
Spotify announced a number of new features in March. This includes a swipeable vertical feed that plays previews of music and podcasts, a pre-save feature with a “countdown page” of upcoming releases, and “clips” that acts can post. A 30 second video of him appeared on their artist page. This was widely seen as an attempt to compete with another competitor, He TikTok. CEO Daniel These updates are said to be the “biggest” transformation Spotify has undergone in the last decade.
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