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In 2021 Spotify introduced a new app named Greenroom to compete with Clubhouse. Like its competitors, Greenroom focused on allowing users to create live audio rooms and join in with others. Last year, the Greenroom app was rebranded to Spotify Live, which is now being phased out.
Spotify is ditching its live audio chat app
A Spotify spokesperson said: TechCrunch The standalone Spotify Live app will be retired “after an experimental period.” The company said it had no room for the app, based on internal analysis.
This is because Spotify Live is integrated into the main Spotify app. At least for now, the feature is still available for those who want to use it. According to the company, many artists are using Spotify Live for “listening parties” to communicate with fans, and Spotify will continue to explore such interactions.
Here’s what Spotify said:
After a period of experimentation and learning about how Spotify users interact with live audio, we have decided to close the Spotify Live app. We believe there is a future for live fan-creator interaction in the Spotify ecosystem. However, based on our learning, it no longer makes sense as a standalone app. Promising results were obtained for the artist-focused “listening party” use case. We will continue to investigate further to facilitate live interaction between artists and fans.
It’s worth noting that Greenroom was based on Locker Room, a live audio app for sports content that Spotify purchased in 2021 for $62 million.
Platforms like Clubhouse and Twitter Spaces were emerging at the time, but after a while people started losing interest in live audio chat. But Spotify isn’t alone. Facebook, too, has reduced its efforts to offer a live audio feature.
Spotify Live is still available on the App Store, but it won’t be long.
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