Spotify will launch Spotify Island on gaming platform Roblox in May 2022, taking its first steps into the metaverse.
Since then, it has added extensions dedicated to K-Pop and Hip-Hop. Now… Jeeky, Seehorn, Tambos? No, it’s not the latest super-niche genre to emerge deep within streaming services.
These are virtual pets, each multiplied by an instrument. Players can collect them by completing challenges scattered around the island.
It’s been fun, and it’s launching today, but Music Ally is more interested in upcoming features that focus even more on music.
Spotify plans to open a “Sound Sphere” on the island with a variety of virtual musical “beat makers, instruments and equipment” that people can play. There’s also a studio called ‘Dashboard’ where you can create complete tracks with Beats and Samples from Soundtrap.
Wait, a sound trap? What is the online music production studio that Spotify just sold back to its founder five and a half years after it was acquired?
Spotify Island’s Dashboard would have been in development before its sale was announced, but it’s a sign that Spotify will continue to work with Soundtrap as an independent company.
(Spotify also released a blog post today promoting its Soundtrap partnership with producer Bad Snacks, so parting ways seems amicable.)
The final new addition to Spotify Island is called Soundwaves, and it’s the most interesting one.
“Players can pick up a board and ride a wave of their favorite songs, tracks, soundtrap mixes and artist releases. The size, color and intensity of the waves change with the music.” Spotify explains.
Will you use properly licensed commercial music on Roblox as an interactive element for the player? This is such a big step forward for the gaming platform that I’m very curious to see what tracks and artists will be featured. I have.
Spotify has announced that Soundsphere, Dashboard and Soundwaves will be live on its Roblox island “in the coming months.”
Music Ally’s upcoming Learn Live webinar will help artists build strategies for success in new international markets.