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- Spotify Technology SA spot is shutting down its live audio app Spotify Live, a company spokesperson confirmed Monday.
- The company says it will continue to explore live functionality on its central platform.
- After a period of experimentation, Spotify has decided to discontinue the Spotify Live app, a spokesperson told TechCrunch.
- Based on that learning, it no longer makes sense as a standalone app, highlighting the company’s struggle with live audio.
- Also Read: Spotify’s profitability likely to reach break-even due to subscription pricing power and spending discipline, analysts say
- Spotify highlights promising results in its artist-focused “listening parties” use case and will investigate it.
- In April 2022, Spotify integrated the live audio capabilities of its companion app, Spotify Greenroom, into its main Spotify streaming app, rebranding Greenroom to “Spotify Live.”
- Spotify acquired startup Betty Labs for $62 million in March 2021, dubbing the app Greenroom. Initially known as Locker Room, the app focused on the intersection of live audio and sports content.
- Spotify has rebranded the app and introduced it as Greenroom in June 2021.
- But after Spotify rolled out a weekly live show, Greenroom failed to grab the attention.
- Last December, Spotify announced that it would end production on several live audio shows, including “Deux Me After Dark,” “Doughboys: Snack Pack,” “The Movie Buff,” and “A Gay in the Life.” We scaled back our live audio ambitions. “
- Meta Platforms Inc. meta has retired the Soundbites feature and audio hub for short audio.
- Price action: Shares of SPOT are trading at $133.62, down 2.07% on Tuesday’s final check.
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