Photo credit: Spotify
Spotify flips its podcasting strategy again. This time we have syndication in mind.
Spotify is once again flipping its podcasting strategy, making its exclusive content available on other platforms and monetizing it through syndication.The company is in talks to produce a popular podcast armchair expert and anything goes It is now available on other streaming platforms, reversing its previous strategy of attracting off-platform listeners and increasing show revenue through syndication.
armchair expert is hosted by Dax Shepard and Monica Padman and is currently advertised as a “Spotify exclusive”, but may soon be available on other platforms.Voice version of Emma Chamberlain anything goes The production is already available on Apple’s Podcast service, with more shows likely to come, according to the company. bloomberg Reports from people with knowledge of the situation.
Spotify decides to expand distribution anything goes and armchair expert It reflects the company’s move to expand the distribution of science vs — Gimlet’s shows keep popping up after Spotify’s most recent 200 employee layoffs when it acquired Gimlet and Parcast, perhaps serving to acknowledge the limitations imposed by Spotify’s monopoly model.
Shifting its strategy and setting a precedent for broader distribution of other shows would allow Spotify to work more closely with outlets like SiriusXM and focus on acquiring listeners rather than bringing them to specific platforms. will be focused.
It’s a strategy that has served Spotify in the past, with sports and pop culture podcast studio The Ringer maintaining wide distribution since Spotify’s acquisition in 2020. journal Also available on platforms such as Apple Podcasts and Google Podcasts.
But Spotify’s podcasting business, while still huge, continues to collapse like flan in the oven. Many of the original founders and executives who joined Spotify to build its podcasting empire have left over the past year.
That list also includes Nil Zicherman, who used to head up the company’s audiobook division. Michael Mignano ran the company’s podcasting tech stack. Top podcast dealmaker Courtney Holt. Gimlet co-founder Alex Blumberg. And he’s Max Cutler, founder of Parcast and head of talk creator his content and partnerships.
