Spotify has launched a free, one-stop measurement solution across podcast and music ad formats to help agencies and advertisers evaluate their digital audio investments.
Spotify Ad Analytics centralizes first-party measurement solutions, Spotify brand lift, online attribution and conversion lift reports (powered by the Spotify pixel) into a single dashboard with metrics like recall, awareness, consideration and conversions. provide.
At this year’s “Future of Audio” event, improving audience measurement was voted a top priority by attendees, and a more holistic approach to digital audio was mentioned by several panelists.
Grammarly and Shopify were early testing partners for the measurement tool, and Spotify said it showed “a promise fulfilled” after acquiring podcast attribution firm Podsights last year.
Self-service measurement services are now available across the UK, US, Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand and Spain.
Podcasts: What’s next for Spotify?
