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Potify, a global audio and music streaming app, plays a key role in its development
On Pakistan’s burgeoning music landscape and the role women artists have played and continue to play.
One of the most important efforts to highlight women as artists is through the EQUAL Pakistan initiative, which promotes women in various ways. This includes her stunning digital billboard in New York’s Times Square, as well as promotions for the app itself, highlighting each ambassador’s activities for a particular month.
In no particular order, previous EQUAL Ambassadors to Pakistan include: Arooj Aftab, Maria Unera, Eva B, Hadiqa Kiani, Mehak Ali, Shae Gill, Nazia Hassan, Natasha Baig, Natasha Noor-ani and Momina. Mustehsan, Zoha Zuberi, and Natasha Hum – the ejazz of the era, shedding light on each of them in significant ways.
EQUAL’s newest ambassador for its one-year anniversary is Tina Sani on a digital billboard in New York’s Times Square.Dasht-e-Tanhai‘ is featured in the EQUAL Pakistan playlist on Spotify.
In a statement, the symbolic Ghazal An expert on classical oriental music said: Female musicians have been breaking down barriers in Pakistan’s music scene for decades, but it’s time for them to get their due. We are very happy to be able to showcase it to a global audience through our initiative. ”
According to data revealed by Spotify, EQUAL artists have earned over 2.2 million hours of editorial streams within the first year of joining the program.
Spotify said in a statement: Female artists also get about 68% more discoveries by being included in the EQUAL Pakistan playlist. ”
Spotify’s Pakistan, Sri Lanka and Bangladesh Senior Editor Rutabaya Yakub reiterated how strong the impact of EQUAL is across the globe.
“Female musicians have been breaking down barriers in Pakistan’s music scene for decades, but it’s time for them to get their due. Their investment in the music scene is deeply rooted and this We are very happy to present it to a global audience through this wonderful initiative.” – Tina Sani on EQUAL Pakistan Initiative by Spotifyy
“With a diverse range of artists added to our 817 editorial playlists and increasing streams in 86 markets,
The reach female musicians receive through EQUAL is immeasurable. In fact, their findings increased her by 68% after being added to the program.
This country’s hidden gem was relatively underappreciated until a few years ago, but now has a platform to showcase its singing prowess not just to local audiences, but to audiences around the world. I put it in. ”
It’s great to see artists who aren’t participating as EQUAL Ambassadors having success. Spotify said, “EQUAL’s expansion of female musicians was not limited to artists selected as Ambassadors for the Month. For example, young and up-and-coming playback singer Alicia Diaz An amazing 1084% increase in her streams since being added to the EQUAL Pakistan playlist Sehar Gul Khan, the voice behind he was caffara‘ was another artist with an extraordinary growth of 584% in streams since being featured on the playlist.
Other female artists like Nimra Gilani and Yashal Shahid also saw a 508% increase in streams.
The top five countries where EQUAL Ambassadors find the most listeners include Pakistan, India, United States, United Kingdom and Canada.
By adding 93 female artists to the EQUAL Pakistan playlist, it is now the most comprehensive “major editorial playlist,” Spotify revealed.
To be honest, I am thrilled that this initiative is one year old and I hope that many of you will become supporters.
For Ambassador of the Month, Tina Sani, check out recordings from her early days as an artist and her work. cork studio.
Both allow you to listen to someone who is quite remarkable as a singer, so they take you into an unknown space. Accomplished, beautiful, inspiring and takes you back into the world in a minute or two.
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