Retrospect recently started working on Spotify’s Frequency. This is the streaming platform’s global effort to advance Black creativity, culture and voices on and off the platform.
Retrospect’s latest installment supports Frequency’s latest release, ‘Waves of Wellness’, an honest and candid discussion between Spotify podcaster Shang Boudram and artist Foggylow on the importance of mental health and self-care. is recorded. The Gen Z Podcast With his listeners in mind, Retrospect spearheaded creative strategy and production, most recently completing a bright, glowing LED billboard at Penn-His Plaza in New York City. As part of the 360 campaign, Retrospect has curated a vibrant and earthy visual aesthetic to further enhance his Frequency’s status as the go-to source for black podcasts, authentic and eye-popping for his listeners.
Built exclusively for the Black community, Frequency raises the volume of Black expression and expands the depth of its influence. There, both listeners and creators are free to express themselves and in doing so, shape the future. The platform will serve as a cultural space to amplify Black voices, doubling down on Spotify’s investment in creativity and experiences for Black generations through content that promotes healing and wellness for optimal mental health.
“When we started building this campaign, we wanted people to know that there is a culturally relevant experience for Black people, especially podcast lovers. Afterwards, we definitely need a place where we can experience freedom of expression and rich emotions.We need a space to heal from the past while creating a space for happiness and hope.”Retrospect Quinton Harris, CEO and co-founder of “This campaign gave Retrospect an opportunity to center self-care in a meaningful and impactful way. I love every opportunity to expand the breadth and depth of frequency.”
“When we partner with clients, our goal is to bring their products to life through the unique lens of our storytelling capabilities. Frequency connects podcast listeners with content from Black talent they feel relatable It exists as digital heaven, and these creators look, sound, and think like them,” said Joy Ekta, Chief Strategic Operations Officer and Co-Founder of Retrospect. . “We wanted to bring Frequency to life in a way that leveraged all the authentic traits of its creators and target audience. and that led to the realization of that goal.”
“Frequency is a very special platform within the Spotify ecosystem. A very real, very current experience of black youth on subjects such as fashion, culture, music and, in this latest campaign, wellness. “Waves of Wellness” brings together creators from different media – Foggylow as a music artist and Shang Boudram as a seasoned podcaster – Affirm to young black people that wellness is as multifaceted and complex as they are. And there are important conversations taking place on Spotify that bring lightness and move the community forward,” said Bledeleon, his manager of global podcast marketing at Spotify.
