Music professionals compete in Spotify Advertising’s podcast “The Perfect Pitch,” which aims to connect creators, brands and fans. The service offers a fun way to gain insight into how great campaigns are created while promoting his own strengths in this medium.
In 30-minute episodes, executives from companies like Indeed, Athletic Greens, and Frito-Lay assign creative briefs. His two teams of musicians and sound designers then brainstorm ideas and pitch them to Spotify, with the winner crowned at the end of each round.
The show follows a long tradition of teams vying for the top spot (think The Voice The or The Amazing Race). The podcast format allows “listeners to let their imagination run wild,” said Grace Kao, Spotify’s head of marketing for global business at his company.
The power of voice drives urgency and engagement, she says.
“Anyone in the advertising business knows that creative pitching is a necessary art for winning new business or selling campaigns,” says Kao. . “We wanted to bring that same competitive spirit.” [of other shows] A fresh way to the forefront. ”
In Episode 1, released this week, Indeed’s CMO and VP of Global Brand Marketing, Jessica Jensen and Jennifer Warren, respectively, discuss the “Canyon of Job Seekers’ Despair.” They asked the creators to develop a voice spot that encapsulated the euphoria that accompanies the phrase “You got hired!”
The series is hosted by veteran TV host and comedian Hunter March. Next week, Spotify will produce a live episode of “The Perfect Pitch” for the Cannes Lions Festival.
The effort follows other innovative advertising partnerships, including the acclaimed “A Song for Every CMO.”