Spotify is not updated prototype, Season 2 of Meghan Markle and Prince Harry’s Archwell Audio platform-exclusive podcast is set to air, according to people familiar with the matter.
Hosted by the Duchess of Sussex, the podcast premiered last August and features Serena Williams, Mariah Carey, Mindy Kaling, Constance Wu, Paris Hilton, Issa Rae, Guest appearances included Michaela Jae Rodriguez. According to last year’s Spotify rap list, the series had the highest number of streams in its first week for a US podcast.
prototype was released as part of a multi-year exclusive deal between Archewell and Spotify that was first announced at the end of 2020. In the years since, the partnership lasted just one season. prototype And a holiday special released in December 2020 around the time the contract was announced.
The deal between the two companies is expected to come to an end, according to people familiar with the matter, as it typically performs poorly compared to other exclusive Spotify deals that require multiple series or multiple episodes of regularly released shows. was told Hollywood Reporter.
“The Archetypes team is proud of the podcast they’ve created on Spotify. Meghan continues to develop more content for Archetypes audiences on other platforms,” said Markle and Archewell’s representatives. A WME representative who is a person said. wall street journal, who first reported the news.
Spotify declined to comment. A spokeswoman for Arshwell did not respond to a request for comment.
The end of Spotify’s relationship with Archewell marks the departure of Spotify’s most recent high-profile talent, but it’s a short-lived era of high-spending podcast deals since 2019, when the company was looking to expand its podcasting business. became the advent of But as the market slows and Spotify faces pressure to turn a profit in its audio business, the company cut back on audio spending and made more prudent deals with high-priced talent over the past year. I started going to
Other creators and studios whose contracts have expired or have exited to other companies include Barack Obama and Michelle Obama’s Higher Ground, Brené Brown, and Esther Perel. Jemere Hill’s exclusive deal with Spotify is also due to end later this summer.
And earlier this month, Spotify cut about 200 people in its podcast division, consolidating its in-house studios Gimlet and Parcast into single-brand Spotify Studios.