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- Meghan Markle could be on the verge of signing a big deal with Dior
- That would make her the face of the company alongside global stars like Rihanna.
As rebranding progresses, this is handled with military-operation-like precision.
Amid scathing accusations that Meghan Markle and her husband, Prince Harry, are “cheaters” (meaning “cheater” in the US), when news of Meghan’s Spotify podcast being discontinued spread around the world, she ‘s dedicated Hollywood team was already at war. scaffold.
The mission to reinvent Meghan Markle, led by charismatic and high-powered agent Ari Emmanuel at talent agency William Morris Endeavor (WME), is already well underway, reports The Mail on Sunday.
If rumors flying around LA are true, she could be on the brink of signing a major deal with French haute couture house Dior and becoming the face of the company alongside global stars like Rihanna and Jennifer Lawrence.
“Meghan is the only one everyone is talking about,” said a prominent Beverly Hills socialite last night.
“Rumors have been circulating for weeks that she’s about to sign a deal with Dior, and that’s causing the gossip factories to overheat. If she gets through it, her stupid little podcast will run for a season.” No one will remember it was later canceled.”
The 41-year-old duchess has been immersed in meetings since signing Emmanuel and is facing an even bigger storm as streaming giant Netflix conducts an “ongoing review” of its £80m deal with the Sussexes. It seems unaware of the possibility of clouds gathering.
“We knew the Spotify announcement was coming,” a WME representative told me.
“It may come as a shock to others, but we have been working on Meghan’s rebranding for several weeks now.
“When it comes to corporate deals and money making, Ali is the best in the industry. He’s thrilled to represent Meghan and is fully committed to it. Offers are pouring in from other podcast platforms.” ”
The Sussexes signed a £15million Spotify deal in 2020, but in two and a half years, they delivered just 13 hours of programming, including 12 episodes of Meghan’s Archetype podcast and a one-off holiday special.
The blow of the contract termination was compounded by Spotify executive Bill Simmons, head of podcast innovation and monetization, who described the couple as petty scammers, or “fucking scammers,” in his exact words.
But reputation crisis expert Eric Schiffer says Team Meghan will use the drama to their advantage.
“They knew the Spotify announcement was coming, so they were already on fire,” he said.
“Ali intends to develop a strategic and tactical battle plan to work with sophisticated brand partners like Dior. It’s no coincidence that he didn’t go to the coronation, and it’s no coincidence that he didn’t show up in London with Prince Harry who recently appeared in court,” he said, referring to the Duke’s appearance in the witness stand in the phone hacking case. Lawsuit Against Miller Group Newspapers.
“Meghan has wisely stayed away from her husband’s toxic drama. She’s always a forward-thinking woman. It’s all about building a global brand. We’ll be announcing some big deals soon.” ”
For the Sussexes, who have vowed to become financially independent once they leave the senior royals, such a deal won’t happen anytime soon.
They need a good income to maintain their luxurious lifestyles and keep pace with their Hollywood friends.
The pair purchased a 16-bathroom Montecito mansion for $14.65 million (£11.4 million) in 2020, with a $9.5 million (£7.4 million) mortgage remaining, according to US public records. . On top of this there is an annual property tax of $141,403 (£113,000).
Not to mention security costs estimated at around £2m a year, nannies, housekeeping staff, office staff, gardeners and travel, which includes the couple’s favorite private jet.
Experts say the legal costs that Harry is racking up in five separate lawsuits could run into “millions of dollars.”
If Meghan signs a deal with Dior, it could easily match or surpass Johnny Depp’s recent £15m three-year deal to remain the face of men’s fragrance Sauvage. .
“Meghan could end up being worth hundreds of millions of dollars,” said a source who worked for Oprah Winfrey, who turned the daytime talk show into a billion-dollar brand.
In fact, if the rumors about Dior are true, it would be a match made in fashion heaven. Meghan has been a fan of Dior for years, and she chose to wear Dior from head to toe during the Queen’s Platinum Jubilee service.
Two years ago, she took a monogrammed version of the iconic Lady Dior bag to a Global Citizen concert in New York.
The bag is named in honor of Prince Harry’s mother, Princess Diana, after her premarital nickname, “Lady Di.” Prince Harry also seems to have become a Dior devotee, wearing a bespoke Dior suit to the King’s coronation.
Another clue to Meghan’s brand-building aspirations came last week when it was revealed that the Sussexes’ private office was run by Harrison Colcord. She previously served as her Director of Sales and Marketing for her five-star San Her Isidro Ranch in Montecito. This luxury hotel is a luxury hotel with up to £3,200 per night.
A stone’s throw away from their mansion, the property is owned by Ty Warner, a tycoon who made his £4.5 billion fortune from his Beanie Baby toys. Since then, it has amassed a portfolio of luxury hotels, including the Four Seasons in New York, favored by stars such as Jennifer Aniston and Lady Gaga, and Las Ventanas in Cabo San Lucas, Mexico.
Meghan Markle and Prince Harry stayed in San Isidro while the mansion was being renovated, and Meghan was reportedly photographed in the lush grounds for a Variety shoot. Meanwhile, Prince Harry chose the hotel’s quaint cottage to film interviews, including one with ITV’s Tom Bradby, to promote his memoir Spare.
This cottage was where President John F. Kennedy and Jackie went on their honeymoon in 1953. Meghan is now ready to move on, regardless of what Spare complains about, said Schiffer, an image expert and chairman of Reputation Management Consultants.
“I think Meghan is reading the tea leaves right, trying to distance herself from the toxic emotional drama that Prince Harry can’t forget about his past,” he said. “It’s a strategy and she’s getting very good advice. People are tired of Harry blaming his family constantly and all the things Harry has gone wrong in life are in the press.” I don’t think it’s doing me any good to keep digging up stories from 25 years ago.
“Meghan intends to focus on the positives and all the things that made her so appealing to millennials, Gen X and Gen Z in the first place,” he said, referring to the under-40 demographic. he said while
“She will return to the image of the strong and successful woman who built her career, focusing not only on serious women’s issues, but also on fun and ambitious things like haute couture fashion. ”
Her new agent Emmanuel is “very well-connected” in the Middle East and considers Dubai’s ruler Sheikh Mohammed bin Rashid Al Maktoum a good friend.
During the COVID-19 pandemic, WME, which owns the Ultimate Fighting Championship, set up a “bubble” dubbed “Fight Island” on an island off the coast of the United Arab Emirates to stage televised matches. It went on to amass millions of dollars in audiences through television rights and pay-per. – Streaming viewing.
“Hollywood has stopped and no one is making money, but Ali has figured out how to make millions during the pandemic,” said an insider.
No doubt he would be careful to avoid the pitfalls if he chose to link up with “Meghan Markle.” to his wealthy Arab clients.
The Duchess wore the ‘blood diamond’ chandelier earrings she received on her wedding day from Saudi Arabia’s Crown Prince Mohammed bin Salman, who was responsible for the murder of journalist Jamal Khashoggi in 2018. criticized. At the time, her attorney, Mr. Shillings, said: She issued a strongly worded statement in defense of the duchess, claiming she had no knowledge of her alleged involvement in the murder of Prince Mohammed. A source said, “Ali would never make that mistake.” He is so connected, tough and brilliant. ’” The impact of Emmanuel on his latest client is already evident.
The representative is married to fashion designer Sarah Staudinger, and Meghan wore a pink linen two-piece suit from her brand, Staud, when she attended a recent Los Angeles Lakers basketball game. I chose to wear it and be photographed often. “Emmanuel is incredibly disciplined in her personal life,” her source told me. “He’s been a strict vegan for years and knows everything there is to know about gut health. He’s obsessed with the subject and consults experts until he understands everything.” When she goes to , she brings her own vegan meals made by her resident chef: “Meghan is lucky to have him on the team. If Ali can’t grow her into a global brand, who else?” can’t do that either.”
WME also represents Meghan’s close friend Oprah Winfrey, Wimbledon champion Serena Williams and film director Tyler Perry.
Perry is also the godfather of two-year-old daughter Lilibet, who rented the Hollywood mansion to the Sussexes, who arrived in Los Angeles after Megshit.
The Sussexes are also said to have enjoyed a vacation on Perry’s private island in the Bahamas. The circle that provides business advice to the couple includes close friend and neighbor Victoria Jackson, who built one of the first television “infomercial” makeup empires.
Mr Jackson is married to Bill Guthie, whose direct marketing firm Guthie Lenker says former supermodel Cindy Crawford has launched her ‘Meanful Beauty’ line of creams and cosmetics for £80million. and is also the representative of Jennifer Lopez’s JLo Beauty.
A Montecito source said, “Meghan and Victoria are very close.”
“If anyone can help Meghan develop a skincare and makeup brand, it’s Victoria and Bill.” Meghan recently traded for The Tig, a wellness and lifestyle blog she started in 2014. Renewed the mark but closed in 2017 when they got engaged.
Experts believe she could earn up to £200,000 per post by promoting brands.
“She would rank among the highest-paid mega-influencers in the world, if not the highest-paid,” said Alison Bringe of brand performance firm Rausmetrics. Jeremy Murphy, who runs 360 Bespoke PR agency in New York, says Meghan is reclaiming her identity.
“She and Harry seem to be on different paths and that could be a problem,” he said.
“I don’t think most people know what Harry believes in other than his wife and children.
“More and more people see Harry as a deer driving a car in the headlights. Ari Emmanuel will solve that.
An adult finally came to the room. ” For now, the silence in Montecito is deafening.
But if Meghan’s plans work, the silence is unlikely to last long.
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