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For Spotify, creating an artificially intelligent DJ, which launched in beta for Premium subscribers in the US and Canada on February 22nd, is the culmination of years of work the company has been working on.
“This has always been the north star,” says Ziad Sultan, Spotify’s vice president of personalization. varietyDJs act as curators, analyzing user activity to play songs users already love and to provide new music recommendations. It also provides commentary and background context about the track and artist being played. Playlists like Discover Weekly, which offers users recommendations based on their listening activity, and Spotify Wrapped, which rounds up users’ most streamed songs at the end of the year, mimic some of AI DJ’s features, but are newly debuting. Your product will work. Because the embodiment of what the Sultan says has hitherto been the company’s “metaphor”.
The process of creating the DJ was contingent on bringing together several key elements. His AI text-to-speech engine and OpenAI technology from the recently acquired Sonantic, along with the company’s personalization technology, provided the foundation for this product. Add the voice of Spotify’s head of cultural partnerships, Xavier “X” Jernigan, and the work of a writer’s room led by Sulinna Ong, and AI DJ is born.
A music industry veteran who worked in marketing for Universal, Sony and Def Jam before joining Spotify in 2016, Jernigan previously hosted the Spotify podcasts “Showstopper” and “The Get Up.” I was serving Here’s what he has to say about his AI DJ training: Then they come up with something they know they need to focus on to train the model. Additionally, a clip of his voice from “The Get Up” was removed and uploaded to the model.
As for the DJ, he wanted to take advantage of several different characteristics. Friendly, like your sidekick. Knowledgeable but not arrogant. ”
The process of creating the DJ also included creating a weekly writer’s room to script what the DJ would say. Global head of editorial, Ong says, writers spend their time thinking about topical themes, from calendar moments to cultural sensations based on pop culture. “Listening trends and habits are pretty predictable,” she says. “Whether it’s Christmas or Valentine’s Day, I think about those themes and calendar moments. , I know you’re interested in those songs. Those are the things we discuss in the writer’s room—the talking moments.
Another factor is honing the DJ’s voice, which is largely based on Jernigan’s conversational style. “When you think about AI voices, I think it’s going to be pretty robotic,” she says. “X’s voice really has a personality and it sounds. When we’re writing something in a writer’s room, we first think about context and cultural relevance. tinker with it to make sure it’s the voice of
Ong hopes Spotify will explore the possibility of adding multiple voices in the future.
AI DJ made headlines at Spotify’s Stream On event on March 8th. The event is when the company debuts a new user interface and announces exclusive new partnerships. According to the company’s data from February 22nd to his March 1st, users with access to DJ spent a quarter of his listening time, and more than half of those listening for the first time I am using the product again the next day.
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