Tom Brady may have really given up football by now, but his discipline and drive still remains. The seven-time Super Bowl winner is enjoying his retirement despite his busy schedule. He’s gearing up for a new 2024 show on Fox Sports, plans to take a minority stake in the Las Vegas Raiders, and focuses on apparel and wellness brands. He’s also dabbled in acting, last year starring in the feature film 80 for Brady and starring in a hilarious new ad for Hertz Rent-A-Car alongside actor and comedian Yvonne Orge. Brady recently spoke to the Associated Press about his new project, whether he’s still sticking to a strict healthy lifestyle and whether his ambitions extend to parenting. Answers are shortened for clarity and brevity.
AP: With so many interests and jobs right now, what are you most excited about?
Brady: This year is an important year of recalibrating things. I like to set priorities and focus my time and energy on them. In the short term, it’s about being there for my kids, being the best father I can be, and being with them as much as I can. And some of these other things are probably more long term. Working with Hertz, I love it. I invest my time and energy in apparel brands, but health and wellness brands are obviously very important to me. I run a small media business that I am passionate about, then worked with Fox and then went through the process of taking ownership with the Raiders. They all bring me joy in different ways.
AP: What made you want to invest in the Raiders?
Brady: I grew up in the Bay Area. My favorite team was the 49ers. The team across the bay was the Raiders. And you know, they’re an iconic NFL franchise. (Former Raiders owner and general manager) Al Davis is one of many who have had the most positive impact on the NFL over the long term. Although he is no longer with us, he has heard incredible stories. Then came the opportunity to become a minority owner of the Raiders. It was a dream come true for me. I end up playing a very passive role. This is what I want to do for the rest of my life. This isn’t something I’d be crazy about in a year or two. As you know, I have a lot of responsibility for Fox’s work and I take it very seriously. But when I look at my life, having the opportunity to be involved in the NFL is a dream come true. And if I can continue to help his NFL and contribute in a positive way, it’s been a very enjoyable part of my life.
Details on plans to honor Brady at Foxborough should be announced Thursday night.
AP: Was the new Hearts ad fun to shoot?
Brady: It was a great day. We literally laughed for like 6 hours. Yvonne was on fire. She was improvising. And she’s such a talented actress and she’s so funny. So I thought a lot of really cool and interesting concepts came out of that.
AP: You played yourself, but you were also kind of heterosexual. Was it easy or difficult?
Brady: There’s an element of acting, and I enjoy that part. I mean, it’s probably not the most natural thing to do. I mean, I’ve obviously been in front of the camera for so long that I’m comfortable to some degree, but it’s hard to say, “Okay, action (snap)!” And now you have to transform into a character. Even if the character is me, I am the one playing me, and I am not the only one. So it takes some time to find your comfort level in doing it, but the more you do it, the more comfortable you become.
AP: Are you the ‘Let’s finish summer vacation homework’ or ‘Let’s go see the fireworks and do our homework later’ type of dad?
Brady: It’s not about summer reading that we want to hear when we leave school after a long year, but that’s the reality of us. So let’s take a step back in time to figure out where we should be when school starts and not overcrowd the last week. Take some time. But kids have a lot of fun ahead of them, and we want them to have their school life covered, a little break away from school, so they can be kids too. Because you can only be a child once. .
AP: Have you relaxed your strict diet and training routine now that you’re not playing football?
Brady: I’m pretty disciplined. (Laughs) Well, I think it’s become part of my daily routine. Perhaps that’s why I played so long and enjoyed the process of doing so much exercise. I realized that if you want to play football long enough, you have to treat your body in a certain way and you can’t cut corners. And now that I have finished my work and retired, my body feels great. I feel that my life is still long and I want to live a very active lifestyle, so I have to maintain some discipline. I’ve definitely had a few more glasses of tequila than I’ve had in the past, and I’ve certainly thrown fewer soccer balls than I’ve had in the past. All of this is a little new to me, but I’m not going to stray too far from my experience.