Each year, Spotify showcases how the Spotify platform inspires creativity, connection and innovation for advertisers and brands at the Cannes Festival of Creativity in France. This year, we’re also spotlighting the incredible growth we’ve seen recently (17% year-on-year revenue growth from advertising revenue in Q1 2023) and how we’re heading into the future. you can guess. Ads make up 20% of Spotify’s total revenue.
Christiana “Kuri” Carlett has witnessed this growth firsthand. Since joining Spotify as International Sales Manager, she has taken our efforts in Europe, Asia and Australia to new heights. Originally from Italy, she moved to England in the early 2000s to launch her career in advertising. She says her desire to learn something new every day and her expertise in international branding are a great combination of tools to make Spotify the leader in audio advertising worldwide. .
“We are already seeing forward momentum in Europe, so now we are excited to look to emerging markets such as Japan and India, where we are just starting our advertising business,” she explains. bottom. for the record on the ground in cannes. “Every time I go to market with my team and customers, I am amazed at the excitement we have for our brand, the creativity there, and the opportunities that audio brings to them. I’m very interested in seeing it come to fruition, as it will give us a great ability to test .
Another great year begins in Cannes. What are you most looking forward to at Spotify Beach this week?
I’ll be honest, I’ve been to Cannes a lot, but last year I was blown away when I used Spotify for the first time. And I didn’t know how I could get over it. So, from an enriching masterclass featuring some of the world’s most influential voices, to a truly FOMO-worthy evening of concerts, we are extremely proud to say that Spotify Beach will come to life this year with even more interactive and playful experiences. I think
Visitors can be thrilled with interactive experiences such as the Soundscape of Summer Songs, FC Barcelona’s partner zone, and AI DJ’s interactive experience. Plus, Spotify Studio is back again, packed with creators, advertisers and press using state-of-the-art audio-video equipment.We will also hold a series master class Featuring exclusive opportunities to hear from Spotify executives, including CEO and founders Daniel Ibrand partners such as Coca-Cola and Samsung, and some of the world’s most exciting creators. Emma chamberlain, Trevor Noah, Issa Rayand Alex cooper.
We’ll also host a series of playdates that bring the magic of Spotify to life by getting guests to get up and play. And of course, it wouldn’t be Spotify Beach without it. A nightly performance lineup you won’t want to missinclude Foo Fighters, Florence + The Machine, Jack Harlow, asap Rocky, will.i.am, more. All of this makes Spotify Beach the perfect place to meet clients and partners and show them that you are part of an amazing journey with Spotify.
We are constantly innovating new technologies and formats for content creators and advertisers. What are some ways to demonstrate these at Cannes?
Announced ahead of Cannes Spotify Advertising Analytics and our new B2B podcasts, absolute pitchis inspired by the Cannes Lions award-winning campaign “A Song for Every CMO”.We also recently shared Sonic Science 2.0 This is a research study demonstrating how audio content connects emotionally and physically with listeners. Spotify listeners literally found that she had audio in her life 24 hours a day and the brand was ready to embrace her message. More recently, the focus has been on using AI to enrich the listening experience. AI-DJAt , each user’s DJ creates a personalized listening experience. After using this, I can’t live without it anymore!
But I think the best way to absorb everything we’re innovating is a session with Daniel Ek, Trevor Noah and our global head of advertising. Lee brown, shares perspectives on how to make the most of new technology to tell stories and foster deeper connections with your audience. I am really looking forward to participating in it myself.
Cannes Lions also aims to reward the most influential and creative advertising campaigns and the people behind them. What was your favorite Spotify campaign from last year?
We have been working on a lot with our partners around us. We can honestly say that we work with some of the most innovative marketers in the world to create original and compelling advertising experiences for digital audio. My favorite is Destination Canada. easy jetand especially disney plusThis has allowed us to strengthen our partnership with Disney to launch a new campaign that combines the worlds of music, film and television in a fun and immersive experience. This will allow his Spotify listeners in Germany, UK, Ireland, Italy and Spain to explore personalized recommendations and new genres and titles from the Disney+ catalog based on their listening habits. . It’s the Spotify experience that’s personalized, innovative, and where music and TV lovers meet.
Why should advertisers visit Spotify Beach on the Croisette?
A typical client meeting focuses on a brief, specific business problem that the customer wants addressed. It is not always possible to make an example a reality. I think events like Cannes give us a 360-degree perspective on the power of advertising on Spotify and give us the opportunity to show that we are really only at the beginning of this journey.
Spotify Beach will really bring our creativity and innovation to the entire streaming industry. It shows the power of our creator-industry relationship and how it can be leveraged by bands and partners. Clients and partners can see and experience the entire Spotify ecosystem. Spotify has a huge impact on people’s lives, and coming to Spotify Beach undoubtedly shows that.
What are your personal work beliefs?
When you’ve had a lot of experience, it’s important to remind yourself that you don’t know everything. And you have to be a good listener. I am on a personal journey and am constantly reminded to put my biases aside and spend time listening to my team and customers. If you want to be successful in business, it always starts with people in the end. That way, you can make your team and customer experience even better.
Finally, what do you find in your “on repeat” playlist?
anything for now harry style. I’m crazy. And it’s a passion I share with my 17-year-old daughter. He memorizes the lyrics on Spotfiy as we drive, so we can sing them out loud when we see him at a concert.As an Italian I love it too maneskin. They’re a lot of fun and will be an iconic global band.
See the full Cannes Film Festival line-up here.