leak has appointed Lara Baker as UK General Manager.
Appointments of industry favorites continue Liz Northeastwas promoted from GM to SVP of EMEA.
He was previously a Fellow and Director of Business Development for the UK, Ireland, Australia and New Zealand. downtown company song trustBaker’s new role will lead and oversee UK business development strategy and client relationships.
Baker has over 15 years of experience in the music industry and joins Fuga. These include his senior positions as Director of Marketing and Events for AIM and his senior position as Head of Sessions and Programming for BBC Music Introduction Live.
Lara BakerFuga General Manager UK said: “I am delighted to join the global Fuga team, which truly delivers best-in-class distribution and marketing to a customer base that typifies the independent sector. Empowering independent music and labels is , has been the central focus of my music business for 18 years, and no one does it better than Fugue.”
Baker’s hiring coincided with Fugue’s latest deal, with a new deal signed with ATC Management to exclusively release a new album from the Swedish band. The Hives.
“This follows the trajectory of management companies evolving their services and choosing Fuga as their delivery and service partner,” the statement said. “With an established roster that includes ie:music (Saint Sister), Motel Management (Froukje & Wende Snijders) and Prime Element (Projector, O Hell), Fuga is able to provide digital and physical distribution, marketing, audience strategy, UGC and Rights Management provide a streamlined one-stop-shop for management companies looking to extend their brands into 360-degree services.”
Empowering independent music and labels has been a central focus of my music business for 18 years.
new agreement between leak And ATC will release The Hives’ first album in over a decade exclusively with distributors.
By utilizing Fuga’s global digital and physical distribution services, ATC will also utilize the company’s global marketing services, including audience strategy for the band’s upcoming album, The Death Of Randy Fitzsimmons. , trending and analytics platforms, and access to synchronization services.
DreamTeam, a London-based marketing company, will work with ATC and Fuga on the global marketing strategy for The Hives’ upcoming album.
ATC management clients include Nick Cave. PJ Harvey, billy martensorry, Black Country New Road and The Hives.
Matthew Greer, Artist Manager, ATC managementsaid: “We are thrilled to be signing two of the most forward-thinking companies in the music business today: Fuga, Dream Team and The Hives. “It will help usher the Hives into this new era of music consumption and will allow for the flexibility and transparency the band has sought in a new release partner.”
Liz Northeast, Senior Vice President, Fuga EMEA“ATC has a long standing reputation for developing great talent and we are extremely honored to be working with ATC and the Dream Team team at such a pivotal time for The Hives.” Partnering with industry-leading companies aligned with our mission to empower is a testament to Fuga’s position as a key distribution and service partner for management companies evolving their services.
“At the same time, we are able to welcome Lara into her new role as GM of the UK, which will allow us to further drive the growth and development of key partners such as ATC.”
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