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“Fresh Air” started as a radio show on WHYY in 1975 and was picked up by NPR ten years later. The influential series set a high bar for interview-based programming, and now that we’ve entered the age of podcasts, its influence on talk shows is similar to that of another of his NPR series, This American Life. I’m here. This is shaping non-fiction narrative storytelling for audio. It’s no coincidence that these two programs formed his NPR and podcasting in the minds of millions.
It’s been an impressive run so far. The show won him a Peabody Award in 1993, and Terry Gross said he has given over 13,000 interviews to date. This success can be a valuable lesson for marketers looking to build a deep and authentic connection with their audience while staying true to their brand. Here are some useful insights you can gain from listening to the show.
terry gross is serious
One thing that sets Terry Gross apart as an interviewer is her earnestness. She needs courage because she is outspoken and vulnerable. As a result, her guests are more vulnerable and far more insightful. Marketers can learn from this by creating trustworthy and transparent podcasts. It’s not just the way the host conducts the interview. Authenticity is also reflected in other aesthetic choices such as music and her art on covers.
in-depth research
Each “Fresh Air” guest has been thoroughly researched and placed on a pedestal to enrich the experience. It’s like participating in a private conversation. This attention to detail and preparation can take an otherwise mediocre series to the next level. There is no good reason not to prepare for the interview.
diverse guests
“Fresh Air” has a variety of guests from different areas of public life. This can be a roadblock for content he marketing campaigns that are likely to focus on niches. However, this approach allows people with a variety of interests to get into the content as they fall in love with Terry Gross. You can learn from this by making an effort to acquire an audience.
high quality production
The audio production on “Fresh Air” is excellent. It sounds like everyone is in the studio, or they’ve been shipped mics, making the experience digestible. You can learn from this by working to maximize your impact.
Weekly Best of Episodes
“Fresh Air” has the best episodes of the week, rerunning interviews to squeeze a little extra juice out of the lemon. Finding creative ways to repurpose content for those who missed it the first time is essential to growing your audience.
What not to take from “fresh air”
“Fresh air” should be a source of inspiration, but there are some things marketers shouldn’t copy. A bare-bones production style only works when you have a seasoned interviewer like Terry Gross. The show is just her one big spotlight on her and her guests. Your CEO may not be able to conduct interviews like Terry Gross.
Additionally, the cover art, like most of NPR’s, draws on a normcore aesthetic that has become fashionable over time rather than meant to be hip. My recommendation is to style something more purposeful. Cover art shouldn’t be vintage, aged or just good by chance.
Finally, Dave Davies is a strong interviewer, but not Terry Gross. The podcast is about intimacy and emotional attachment. It doesn’t offend Davies, but I enjoy Terry Gross so much that I’m always disappointed when he fills in. This is not his rating. I’m sure he’s a nice person. Reflects how great Terry is!
“Fresh Air” provides valuable lessons for marketers looking to create compelling podcast content. You could do much worse than take inspiration from Terry Gross’ seriousness, meticulous research, diverse guests, and quality production.
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