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As the digital audio boom continues, advertisers and publishers need modernized tools to understand the impact of their advertising investments. Since 2020, Spotify has spearheaded innovations such as Streaming Ad Insertion (SAI), providing deeper advertising insights and reporting than previously available for podcasts. Last year, we acquired Podsights to continue our investment in this space, with the aim of accelerating podcast advertising measurement and ultimately enhancing audio advertising measurement on our platform and across other music and podcasts. I was.
Today, we are taking the next step in that effort by launching Spotify Ad Analytics (SpAA), a global measurement service for brands and agencies of all sizes. This free tool gives advertisers more ways to better understand their investments inside and outside Spotify. For publishers, SpAA presents a great opportunity to prove the value of their inventory to advertising clients.
you can learn more about for the record We spoke with Kelsey Woo, Senior Product Marketing Manager at Spotify, who oversees product marketing efforts across Spotify’s advertising measurement, reporting and insight tools.
Measuring digital audio advertising lags behind other digital channels. What are some ways to address this issue with newer tools like Spotify Ad Analytics?
Measurement remains an industry-wide challenge across digital audio advertising. In the early days, podcasters began monetizing their content by simply recording the readout of an advertisement directly into the audio file of a particular podcast her episode. These became known as “bake-in” or “burned-in” ads.
The global shift in consumption from downloads to streaming has opened the door for more data-driven advancements in podcast ad measurement. When we launched SAI, we introduced impression-level insights into podcast advertising for the first time. Instead of relying on download data, the advertiser can use Spotify’s first-party audience to leverage his data, along with his standard digital reports such as impressions, unique reach, and frequency, for his insights and creatives. You can now access his performance metrics.
Last year, we acquired Podsights to solve this measurement pain point for advertisers, both at Spotify and across the industry. Today we take the next step in that journey by announcing that Podsights is now Spotify Ad Analytics.
Why did you decide to offer Spotify Ad Analytics for free?
It’s no secret that we believe in the power of audio. And as marketers invest more in this powerful medium, we want to support industry-wide growth by making the format’s impact easier to measure. That’s why we decided to offer Spotify Ad Analytics as a free service to all our customers. We believe it is important not only to make this kind of data and foundational knowledge accessible to businesses of all sizes, but also to provide expertise from the world’s most popular audio streaming service. I’m here.
Spotify Ad Analytics is built on a strong foundation to provide our customers with a one-stop shop for Spotify’s measurement and reporting solutions. This will give advertisers free access to even more tools to better understand the value of their investments inside and outside of Spotify.
What does this mean for advertisers? What are the implications for publishers?
This new service will allow advertisers to measure even more with Spotify. It also means both publishers and advertisers can measure real-time conversion tracking and attribution across an unlimited number of audio and podcast impressions. For customers who previously used Podsights, he will now have access to more tools and features simply by logging in, without the need for a new installation.
Why is measurement so important for both of these groups? How can Spotify Ad Analytics help you reach your goals?
Ultimately, Spotify Ad Analytics helps advertisers understand which media strategies are helping them reach their goals. This allows publishers to prove the value of podcast advertising and further accelerate the growth of their podcast business.
we have always test Functions expanded from the end of last year, Most recently, we partnered with advertisers like Grammarly and Shopify to measure the performance of streaming audio ads.. We’ve been getting great feedback about the ability to streamline the reporting aspect and easily understand the overall impact of different media types, and we’ve been really excited about it.
Spotify Advertisers in Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, UK and US Use Spotify Ad Analytics to Harness the Power of Streaming to Deliver More Accurate, Actionable Service It is now possible. Insights across Spotify ads.learn more here.
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