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Image credit: Spotify
Stuck with Spotify clip ideas? Not sure which artist videos work best? Here are some tips for creating your first Spotify clip.
Spotify now has videos for songs, artist profiles and albums with the launch of Spotify’s Clips. Clips are short vertical videos up to 30 seconds in length that appear alongside your music on Spotify.
Sound familiar? Clips look like YouTube Shorts and Instagram Reels, but Spotify claims they’re designed to complement your music.
Artists can use Clips to draw fans deeper into your music and introduce new listeners to your artist brand.
Clips can be tagged to a release – The three most recently tagged clips will appear on the song or album page – When listeners come across the clip in their artist profile, the tagged track will be linked to the video So there’s no question that it’s not about making Spotify another social media platform, it’s about music.
What can I post? Spotify offers some tips on what kind of clip to post first. Get started creating clips with these 10 tips.
go behind the scenes of the song
Listeners can see the clip attached to the song on your profile page, so they never miss the music in action. Clips can reveal the artist or song that inspired them while writing the track the clip is attached to, or capture themselves walking down the street where they find inspiration.
reveal the tools
Involve your fans in the recording process. This allows you to view the guitars and top plugins playing on the record. CHORDS FOR FAVORITE TRACKS He can do song tutorials for sequences and talk about the lyric creation process.
Hello!
The strategy behind the clip isn’t necessarily necessary. It’s enough to give fans a glimpse into your daily life by filming a short video of yourself on your way to grab a coffee or on your way to the studio.
public disclosure
Announcing your new release in a clip! This lets your fans know you’re excited about your new music because they can see your face in the announcement. Combine this with the new Spotify feature Countdown He Timer to keep the hype up until the release date.
dig deep
You can submit multiple Spotify Clips to one release. This is a good excuse to delve deeper into the album’s production process and introduce fans to the most interesting parts of the tracks. We can also film the process of preparing for the show, from costume selection to the pre-show ritual backstage at night.
Introduction video
Add clips to your artist profile to tell more about who you are and what kind of music you make. When listeners discover you for the first time, this can be a great first introduction to the faces behind the music.
tour announcement
Are you on the road? Let your fans know first on Spotify with a tour announcement clip. If you’re touring with new tracks, attach them to her Spotify album in question. Casual listeners may discover that you’re on tour soon and be encouraged to purchase tickets.
Shoot a video with collaborators
Joint clips are a great idea if you’re joining forces to release new music with another artist, feature on someone’s new track, or work with a new producer or songwriter. Both of your fanbases will be interested in a behind-the-scenes look at your co-working style. Video is a good way to judge your dynamic.
Celebrate musical milestones
A year since you released your debut EP? Five years on, which song are you most proud of yet? We filmed a clip looking back on our anniversary, looking back on our growth since then, and thanking our fans for streaming.
walk around with your new merchandise
The best way to instill confidence in your product is to model it yourself! Put on your new t-shirt, play the latest record and it’s all on camera. Merchandise can be sold directly through Spotify for Artists, so fans don’t have to go anywhere else. Secure that sale!
Clips don’t have to be high tech. Unless, of course, you don’t want to. If you’re used to using the front camera to quickly communicate with your fans, shoot a short video of yourself. Clips is Spotify’s free tool, so give it a try and see what feels most natural.
Click here for a step-by-step guide to uploading your clips!
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