The Power of Export • Okay.ng

Amapiano is arguably South Africa’s hottest cultural export right now, and to showcase the genre, Spotify shared the genre’s roots, the power of collaboration, and how streaming is helping the export. We host media and influencers from all over the continent in our tourism experiences. Bringing local music to the world.

Designed around some of Spotify’s most popular Amapiano playlists, this tour focuses on South African and Amapiano culture for guests from Nigeria, Kenya, Ghana and South Africa. Starts at Amapiano 101 in partnership with the South African Tourism Board. It details the background of the genre and gives guests a tour of its origins in towns like Mamelodi, as well as explores Soweto’s other popular Amapiano his spots. His Amapiano Grooves segment of the tour showcases the influence clubs have on music. The tour also tells cultural stories like Mogodu Monday. Mogodu Monday is a tradition that celebrates the least popular day of the week with his Mogodu or maw and music, giving attendees the chance to meet local artists in the studio and see where the music is performed.

Jocelyne Muhutu-Remy, Managing Director of Spotify in Sub-Saharan Africa, said: As more artists emerge and push the boundaries of the genre, there is no doubt that Amapiano will become a mainstay of the global music scene. ”

Focalistic, one of the top five Amapiano artists exported to South Africa, stopped at Jack Budha in Mamelodi, one of the birthplaces of Amapiano, on the first leg of their tour to share the origin story of the genre. bottom.

“We came here and listened to the Amapiano set for three hours. We wanted to get away from the noise and do our own thing as Africans. We speak our language. Amapiano is It makes an impression, it’s an emotion. Amapiano is spiritual,” said the Champion Sounds artist.

Spotify’s data speaks to how popular Amapiano is right now, both at home and around the world. Last year he had nearly 2 billion streams, a 143% year-over-year increase for him. The genre has garnered a large following, with over 240,000 of his playlists featuring his Amapiano in the title, and over 10 million of his playlists featuring at least one of his Amapiano tracks. there is. Additionally, over 40% of his Amapiano streams are from listeners outside South Africa.

Nigerian artist WurlD, who joined us on the first day of the tour, explained why Amapiano is so popular all over the world. I was a fan watching from afar. Music is energy and what people are experiencing at Amapiano is the heart and soul of the people of South Africa. ”

Spotify listeners like to listen to the genre on weekday afternoons, peaking on Friday nights. Her Amapiano Grooves, the largest of her Amapiano playlists on Spotify, is the most popular among 18-year-olds to her 24-year-olds, with listeners from South Africa, the UK, the US, Mozambique, Botswana and Zimbabwe.

Here are the top Amapiano tracks exported on Spotify:

1. Avo Mubero (feat. Mellow & Sleazy & MJ)
2. Love and loyalty (Believe)
3. Ameno Amapiano Remix (You Wanna Bamba)
4. big flexor
5. goyu
6. Year (feat. Davido, Focalistic & Abidoza)
7. let me sleep
8. me and you
9. champion sound
10. Tanzania

Here are the top Amapiano artists exported on Spotify:

1. DJ Maforisa
2. Kabuza de Small
3. focus list
4. young stunner
5. Mellow & Sleazy
6. DBN Go Go
7. Costa Tich
8. Major League DJZ
9. Camo Mufera
10. Dariwonga

Spotify’s platform has helped Amapiano expand its reach, connecting the genre to a diverse global audience. With steady growth and a dedicated fanbase, Amapiano is poised to continue his success on Spotify and beyond.