Spotify for Artists hosts first masterclass in Lahore

Given the importance of the music culture emanating from this country, Spotify is holding its first masterclass for the entire Lahore artist community to raise awareness of music streaming trends, listener growth and new features. held.

Renowned music producer, curator and artist Zulfiqar Jabbar Khan, also known as Xulfi, was among other leading voices in the music industry who attended the event to share his views on Pakistan’s music industry. Did.

Artists, Artist Managers and Labels will discuss Spotify for Artists sessions and the relevance of Pakistani music industry trends, music production, playlist pitching and audio streaming.

A series of masterclasses conducted by Khan FM, Artist & Label Partnerships Manager for Pakistan, Bangladesh and Sri Lanka, on Spotify Pakistan, will bring local aspiring musicians to the streaming service and creators’ new and enhanced Use tools to help build and grow your audience. First held in Karachi last November, the Masterclass format has evolved and the latest edition adds a unique touch. The event will allow artists to learn more about the breadth of products Spotify provides access to and how they can significantly advance their careers through its extensive local and global outreach. I made it.

Spotify also introduced a suite of tools to help artists find the fans who love their music the most. Spotify for Artists[キャンペーン]Here are some of the new features coming soon to the section:

Discovery Mode is a tool for artists and their teams to identify their preferred songs, and Spotify adds that signal to its algorithm to form a personalized listening session. Discovery Mode is now available directly within Spotify for Artists and is accessible to a wide range of artists and their teams, including thousands of independently distributed artists and labels.

The company also shared details of its next revenue line, merchandise and live events, which it hopes to help grow artists with.

New concert and product discovery tools help concert goers make sure they don’t miss another show. Listeners will see merch offers and concert listings in far more places across the app. If the show catches a fan’s eye, they can tap the new Interested button and save the list to their calendar in Live Events Her feed. Users can adjust their location and browse concerts around the world. All of these are personalized to your liking.

Spotify is also expanding its Fan First program to include more artists, enabling top listeners to receive emails and notifications, and offering exclusive access to concert pre-sales and exclusive merchandise.

Held at the iconic Haveli Balud Khana in the Walled City of Lahore, the event featured an interactive and immersive musical experience that elevated the overall vibe in the most innovative way possible. . Designed to be both intriguing and deeply engaging for those attending the event, the Masterclass is a unique journey through the trajectory of the country’s musical development from ancient times to the present day.

The event was attended by over 110 artists and their teams who signed up for the Spotify for Artists Masterclass. Music industry luminaries such as Talal Qureshi, Rizzy Rozeo, Hasan & Roshaan, Taha G, Maanu, rock band members Karakoram and Bayaan were in attendance.

“Our goal with the Spotify for Artists Masterclass was to provide an easily accessible platform where listener data can be put directly into the hands of artists to get the most out of it!” Spotify Pakistan, Bangladesh, Sri Lanka Khan FM, Artist & Label Partnerships Manager at , said: