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Spotify plans to shut down Heardle, the guessing game that helped purchase Wordle less than a year later. Players started getting Spotify notifications this week telling them they “have to say goodbye.”
When Spotify announced its acquisition in July 2022, the platform wrote that Heardle was “more than just a trivia game, it’s also a tool for discovering music.”
“Playing Heardle allows me to rediscover old tracks I thought I had forgotten, discover amazing new artists, and give titles to wordless melodies that have been stuck in my head forever. may be useful,” added the platform. blog post. Spotify also states that “for existing Heardle players, the look and feel of the game will remain the same and will be free for everyone to play.”
However, in a statement on Friday (April 14), a Spotify spokesperson said, “After careful consideration, we are saying goodbye to Heardle as we focus on other features for discovering music. I made a difficult decision,” he said.
Wordle, which gives users 6 chances to guess a 5-letter word, became very popular at the end of 2021. new york times At a price in the “low seven figures”, new york times report.The paper later stated that “Wordle has attracted an unprecedented tens of millions of new users. Times”
Heardle appeared in February 2022, offering players 6 attempts to guess the song based on the opening. Spotify initially seemed excited about the game when it acquired it for an undisclosed amount in late 2022.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans.”Jeremy Erlichthe streamer’s head of global music said at the time. A way to compete with your friends as to who has the best musical knowledge.Since its debut, the game has quickly gained a loyal following and I believe it will deepen interactivity across the Spotify ecosystem. It’s in line with our plans.” Spotify also said it plans to expand access to Heardle to “hundreds of millions more people around the world.”
The streamer didn’t provide information about the reorientation at the hurdle this week other than to say it’s prioritizing other avenues for “discovery of music.” theme, and we repeatedly touted the power of the platform in this space at our Stream On event in March.
“Spotify recommendations drive nearly half of all user streams,” said co-president of Spotify Gustav Soderström said to the audience. “Every time your music is played on a playlist like Release Radar, you’ll get an average of 3x more streams from that listener over the next six months. When listeners decide to follow you, they On average, he listens to your music five times more.”
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