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spotify CEO Daniel On Tuesday (April 25), he was optimistic that the technology could actually be good for musicians and Spotify, in contrast to the widespread backlash facing artificial intelligence (AI) tools. be.
In comments made on Spotify conference calls and podcasts, Ek said songs like the artificial intelligence-generated fake Drake “Heart on My Sleeve” (which sold over 600,000 copies on Spotify before the platform took it down) While acknowledging the copyright infringement concerns raised by (who recorded the stream of the times), he said: AI tools could ease the learning curve for first-time music creators and open up a new era of artistic expression.
“On the positive side, this could have a lot of potential for creativity,” Ek said on a conference call discussing the company’s first-quarter earnings. “It should lead to more music [which] I think it’s great culturally, but Spotify benefits too, because the more creators that use the service, the better it will be, and the more opportunities there will be to increase engagement and revenue. ”
Ek’s entrepreneurial spirit that AI could benefit the industry in some cases contrasts with the constant campaigns of denunciations of generative machine learning tools by the likes of Universal Music Group and the National Music Publishers’ Association (NMPA). target.
At the same time, companies including Spotify, Warner Music Group, HYBE, ByteDance, SoundCloud, and many startups are eyeing the potential of AI and investing in or partnering with machine learning companies.
The industry is still classifying how AI is used, trying to distinguish between helpful and potentially harmful AI tools. The use cases that have shown the most surprises use machine learning processes to identify patterns and traits in songs, and then reproduce those patterns and traits in new productions.
Functional music (that is, sounds designed to promote sleep, study, or relaxation) has become a fertile genre for AI, and playlists featuring AI-enhanced or generated music , has gained millions of followers on Spotify and other streaming services. This has led to concern by some record company executives who have realized that functional music eats up market share for major labels.
On the Spotify side, platform Spotify launched “AI DJ” in February. It uses AI technology to create song recommendations for premium subscribers based on their listening history and narrated by commentary delivered by an AI voice platform.
“I’m very familiar with the scary part… full generative stuff, or even so-called deepfakes where you pretend to be someone you’re not,” Ek said on Tuesday’s episode of Spotify. for the record podcast. “I prefer to see the glass as half-full instead of half-empty. I think we will be able to.”
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