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Spotify’s first TV show, RapCaviar Presents.
Spotify
“The way we present our playlist is a collection of almost 50 songs. That’s it. No context. You can’t even clearly explain to the listener why you chose those songs. We have been working to build a channel that serves as an extension of our editorial voice.”
This is probably only Carl Cherry’s problem. He is responsible for He RapCaviar, the most popular and important genre-specific playlists on Spotify. Millions of people subscribe to our weekly rankings of the hottest new songs in hip-hop, and being included can quickly turn an unknown into a viral star.
But while RapCaviar has unprecedented reach and respect in the hip-hop field, it wasn’t built to tell a story. Perfect for delivering future hits to avid consumers, but not enough for ex-journalists and music lovers.
In late March, Spotify and Hulu officially launched the music streamer’s first TV show, the Docuseries. RapCaviar PresentsThe six-part mini-series consists primarily of episodes focused on notable rappers (Tyler, The Creator, City Girls, Roddy Ricch, Polo G, Koi Lelei) and uses them and their fame to , which sheds light on the issues facing the community. Bullying on social media, body shaming of women, and the collapse of hyper-masculine ideals.
Chery started thinking about what would happen next. RapCaviar Presents He worked on the Spotify team over four years ago, shortly after he joined the streamer in 2018. Some companies would be hesitant to do almost anything with such a strong brand, but he claims he’s been given the reins almost free to expand its portfolio and try it out. something newduring the last call RapCaviar Presents When it premiered, Chery approached Spotify’s head of music, Jeremy Erlich, with a bold idea, explaining: Basically, I just want to do this,” was enough.
From there, Chery worked with non-fiction production company IPC to rebuild the premise and set the stage. After months of editing and rethinking, the show was pitched to several networks and streamers, with Hulu snapping it up in 2019. From there, the pilot was shot. has been further changed to what can now be seen on television.
IPC CEO Eli Holzman said Chery brought him a “wealth shame” when it comes to talent, and he’s right.In addition to each episode’s focus artist, Megan Thee Stallion, Cardi B, Doja Cat, Jack Harlow, and countless other fellow musicians offer their introduction to the fast-paced world of hip-hop. Provides commentary and insight. But it wasn’t the star power that really mattered when it came to creating Wrapped caviar presents.
“How can we make something that’s so inside? We don’t talk and talk like purists and pundits are complacent and we’re getting yesterday’s news. For a wider audience.” It’s really hard to access,” Holzmann asked in a video interview. Wrapped caviar presents. “That has always been the challenge. “
Somehow, Chery, Holzman, and the entire team at both companies made it through. RapCaviar Presents Anyone interested in hip-hop can use it…and if anyone uninterested in the genre gives it a try, they’ll get something too. It humanizes, educates even those who think they know everything about rap, and shows so many facets of the industry that it can shock even those who work in the industry.
The beauty of this program actually comes from the musicians themselves. Holtzman explains: Everyone hangs out there, but it’s very rare.
Chery emphasized how wonderful it is to see artists at the top of their game bare their souls for the camera. He’s right, but in a way, it could just be that these rappers and singers share their deepest demons and struggles — their own stories, their way of owning their own stories. “We all have very good barometers of what is real and what is canned,” Holzmann said. and connect us.”
In weak hands, RapCaviar Presents It may have been just a run-of-the-mill informational documentary, but it would have achieved many of the goals Chery set out to achieve, but it just wasn’t enough. “We wanted to be a little more ambitious than the standard run of the millbio format,” said Holzman. Thankfully, that’s exactly what they created. Something special, something rarely seen coming out of the hip-hop space.
All 6 episodes of RapCaviar Presents It premieres on Hulu on March 30, and while everyone involved has more ideas, it’s too early to tell if a second season will ever be produced. Able to entertain and inform both rap geeks and casual music lovers, Chery’s Words is one of the best music documentary series in a while.
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