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It’s the 1970’s. Rock ‘n’ roll, shaggy hair, dream big. Rather than being born or coming into existence, stars are electrifying gunpowder barrels bound only by passion and genius. It explodes before it can actually move. This is the story of the fictional band “Daisy Jones and the Six”.
Daisy Jones & the Six, Amazon’s adaptation of Taylor Jenkins Reid’s best-selling novel, premiered March 3. The eponymous band’s music, performed by the show’s actors singing and playing instruments as characters, was released before the series itself, beginning with a single. It recorded “Regret Me” and “Look at Us Now (Honeycomb)” and culminated with the album “AURORA” on March 2nd. Produced with the help of ’70s music legend Jackson Browne himself and released by Atlantic Records, the pre-series is key to a marketing plan dedicated to making the band feel real.
For many music lovers, an artist’s personal history is an additional source of interest and entertainment. After all, a musician’s love life is tabloid fodder. Inspired by the tumultuous relationship between Fleetwood Mac’s Stevie Nicks and Lindsey Buckingham, “Daisy Jones” is the epitome of this dream, with Love Live literally reflected in the lyrics. As a result, its marketing spills fiction into reality, creating the illusion that the band itself is real and that the ’70s are alive again.
In addition to this recognition, the Daisy Jones & The Six Spotify page credits episode tracks under the names of fellow fictional musicians: The Dan Brothers, Wyatt Stone, The Winters, and Simone Jackson. I’m here. Unusually for a soundtrack, it creates a sense that these people really existed before fading into the depths of Spotify.
And with the internet eager to discover them, this renaissance of nostalgia is flourishing on Tiktok. There, Fleetwood’s 1977 song “Dreams” on his Mac went viral, and that album, “Rumours,” saw him return to the US Top 40 in 2020. The 90’s and his Y2K style are trending. Taylor Swift touted her record-breaking album ‘Midnights’ with a video that’s the same her ’70s aesthetic as the ‘Daisy Jones’ paraphernalia: orangey browns, bold stripes, grain Rich in grainy photo quality. “AURORA” reached number one on the U.S. iTunes chart upon its release.
“Daisy Jones & The Six” offers the past for a generation that clearly craves it. Living in the present, dominated by the monotony of screens, scrolling, and social media, makes us gasp for feeling alive. We invest in media, art and even people to feel more intense and invest in the past to find romantic simplicity. so passionate. Rekindle your senses and mind. Her visible remnants of 70s pop culture glow with mystery and inexplicable symbolism, rosy our perception of the era. Plus, “Daisy Jones” actress Riley says her Keough is Elvis and Presley’s own granddaughter, adding an aura of rock royalty to the dynasty.
A close-up of the romantic past is paired with doing the same with people. Not only do we want it to feel real, but we also want characters and celebrities to feel real too.A parasocial relationship in which fans act as if they know a media person personally is a particularly popular way of popping his artist’s fan base. can be seen in “Daisy Jones” makes its characters our celebrities, blurs the lines between them, and activates multiple levels of obsession.
In a topless Instagram post that recalls the book description of the “AURORA” album cover, Keough received comments like “Major Daisy Jones vibes” and “I love you Daisy Jones” followed by a slew of crying emojis. Continue. Like Daisy, Keough is the beautiful face of the brand. Commentators express joy and even catharsis when they see the actress’ resemblance to her character. I’m here.
This transformation from fiction to reality extends to the dynamics of the cast. Actors show camaraderie at press conferences, inviting the viewer to jokes and warm feelings. It’s comforting to feel like our emotional attachments are shared by people pretending to be on screen.
With little musical experience, the “Daisy Jones” ensemble went through an intensive band camp that resulted in a real album and a real bond. Instead of casting veteran musicians or adding digital tricks, the show was probably made more appealing by our desire for authenticity. The cast is like a band, dangerous, unpredictable and exciting.
After listening to AURORA, I wanted to know the story behind Daisy Jones and The Six breaking up. We admire the visuals, adopt the obsession, and become spectators of the nostalgic fantasies they create. Amazon already has band merch.
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