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Tackling streaming fraud is becoming an important goal of the music business.
In January, we reported on a recent French study that showed: 3% The percentage of music streams on services like Spotify is known to be a scam.
As MBW pointed out earlier, this number only represents “fake streams” that the service can actually detect. Anything they didn’t find is not included.
Just last week, the French-born music streaming service dither We have developed a strategy to deal with unauthorized streaming activity on our platform.
Now, many other music companies, from distributors to other streaming platforms such as Spotify and Amazon Music, have come together in what they call an “unprecedented partnership” to create a “global partnership aimed at rooting out cheating.” Formed “Music Fight Fraud”, which is called “Task Force”. Streaming Fraud”.
Founding members include music company CD Baby and its parent company Downtown, TuneCore and its parent company Believe, DistroKid, UnitedMasters, Symphonic, EMPIRE, Vydia, and digital service providers Spotify and Amazon Music.
According to a media statement announcing the new initiative, “Music Fights Fraud” represents “the first attempt by all sectors of the music industry to work together as a united front to combat fraud in music streaming.”
Music Fights Fraud says it will focus on streaming fraud and streaming manipulation across digital streaming services.
The group of companies “will strive to ensure that the global music streaming market is fair and that all members will actively contribute to solutions that balance fairness in its operations.”
The purpose of Music Fights Fraud is to “detect, prevent, mitigate, and enforce fraud, thereby moving closer to a fraud-free industry.”
Members of the Music Fights Fraud Alliance, in partnership with the National Cyber-Forensics and Training Alliance (NCFTA), a non-profit partnership between third-party private organizations and governments, are committed to “better cross-platform collaboration and data It states that it offers “share”. , and academic.
The NCFTA says its mission is to “provide a neutral and trustworthy environment that enables multilateral cooperation to identify, mitigate and stop cybercrime.”
Additionally, the statement said participating companies each claimed they had “implemented internal measures to combat fraudulent activity.”
The statement further added: “It’s estimated that hundreds of millions of dollars could be lost each year to streaming fraud across the industry.
Streaming fraud, including bots, streaming click farms, and scammers, affects both self-released and label-signed artists. Diluting royalty pools, declining regular streaming revenues, and slowing the creator approval and release process are impacting the music industry. ”
Music Fights Fraud has stated that it is a self-governing body and that future membership is subject to approval by members.
“Given our deep commitment to empowering creators, working with stakeholders outside the organization is also important in developing a comprehensive plan to strengthen the music ecosystem. I see it as a step.”
Andrew Bergman, Downtown Music Holdings
Downtown Music Holdings CEO Andrew Bergman said: We are proud to join forces with our colleagues across the industry to identify and address fraudulent streaming activity, building on the great work already being developed downtown.
“Given our deep commitment to empowering creators, working with stakeholders outside the organization is also important in developing a comprehensive plan to strengthen the music ecosystem. I see it as a step.”
“As streaming has grown and dominated our industry, so has the opportunity for bad actors to take advantage of fragmentation.”
Christine Burnham “CD Baby”
CD Baby Chief Revenue Officer Christine Barnum said:
“As streaming has grown and dominated our industry, so has the opportunity for bad actors to exploit fragmentation.
“CD Baby became a founding member of Music Fights Fraud to build a cohesive and comprehensive solution to ensure all music creators are compensated and the royalties generated are paid to the right people. We are proud to work together.”
“Believe is committed to fostering a fairer, more balanced and diverse artist and label market in which all music creators can thrive.”
Duni Radgairelli “Believe”
Believe Founder and CEO Denis Ladegaillerie added:
“As we build the future of our industry, we must ensure that fake and illicit streaming does not exist. We are proud to work with Tar to ensure we find effective ways to stop fraudulent streaming, ultimately bringing more fairness and transparency to the music industry.”
“TuneCore is proud to partner with other leading digital music distributors and DSPs to pool resources for the first time in history, fight streaming fraud, and come together to create a fairer and more equitable streaming environment for creators. increase.”
Andrea Gleason, TuneCore
TuneCore CEO Andreea Gleeson said: “Streaming fraud is a costly problem, with bad actors diluting royalty pools and taking money out of the pockets of legitimate music creators.
“This has a huge impact on self-release artists, who represent the fastest growing segment of the global music industry with over 6.4 million artists, accounting for 5.7% of global streaming, according to MIDIA Research. ).
“TuneCore is proud to partner with other leading digital music distributors and DSPs to pool resources for the first time in history, fight streaming fraud, and come together to create a fairer and more equitable streaming environment for creators. increase.”
“United Masters is committed to growing our fanbase and providing artists with the tools and education they need to own a future of their own.”
Sirin Keen, United Masters
United Masters General Counsel Sirin Keen said: “United Masters is committed to growing our fan base and providing artists with the tools and education they need to own a future for themselves.
“To do that, we must tackle one of the problems plaguing the industry and eroding income for independent artists: streaming fraud. It represents the unity of the entire industry and we are proud to be a part of it.”
“Symphonic looks forward to working and partnering with the digital community to eliminate streaming fraud for the health of the industry as a whole and the creator community in particular.”
Jorge Blair, Symphony
Symphonic CEO Jorge Blair said: “Based on our own internal data and research, Symphonic has taken significant and aggressive steps to combat streaming fraud.
“We know our industry peers are fighting their respective battles just as hard. This is a battle we are all enduring individually. Not only can you show kindness to each other, but together you can take real action: strength in numbers and collectively the greatest chance of fighting streaming fraud.
Blair added: “By combining the power of both the distributor and her DSP, we are able to create actionable and transparent knowledge compilations.
“Symphonic looks forward to working and partnering with the digital community to eliminate streaming fraud for the health of the industry as a whole and the creator community in particular.”
“EMPIRE is proud to work with industry leaders to jointly maintain the integrity of the music ecosystem for artists, songwriters and everyone involved in making music.”
Stephen White, Empire
EMPIRE Chief Product Officer Stephen White said:
“EMPIRE is proud to work with industry leaders to jointly maintain the integrity of the music ecosystem for artists, songwriters and everyone involved in making music.”
“Vydia is proud to champion this cause alongside other industry leaders to create equality between artists and labels in the streaming ecosystem.”
Matthew Skiba, Vidya
Matthew Skiba, Vice President of Copyrights and Content at Vydia, said: “Vydia continues to create tools and resources that enable label clients to operate in an environment affected by the onslaught of streaming fraud, while the bad guys continue to pursue and pivot their approach.” .
“This illegal activity impacts not only artists, labels and DSPs, but also consumers. That is why Vydia, along with other industry leaders, is committed to this initiative to create parity between artists and labels in the streaming ecosystem. We are proud to stand up for our cause.”
“Artificial streaming is an industry-wide problem and we are encouraged to work together in this new partnership.”
Charlie Hellman, Spotify
Charlie Hellman, Vice President and Global Head of Music Products at Spotify, said: “It is very important to Spotify’s mission that royalties be paid to authorized artists for authorized streaming.
“Artificial streaming is an industry-wide problem and we are encouraged to work together in this new partnership.”
“Amazon Music is committed to supporting a healthy music industry where artists and creators can thrive.”
Rishi Mirchandani on Amazon Music
Rishi Mirchandani, Vice President of Licensing and Strategy at Amazon Music, added: “Amazon Music is committed to supporting a healthy music industry where artists and creators can thrive. I am proud to be a part of Fights Fraud.”
Music Biz President Portia Sabin said: “The music industry is an ecosystem, and the Music Business Association has members from all sectors of the music industry, so we can see the impact of cheating on the ecosystem as a whole.
“We applaud Music Fights Fraud for working together to combat issues in this industry and look forward to supporting them in their future endeavors.”
Recording Industry Association of America (RIAA) President and CEO Mitch Glazier added: “Digital streaming has been a game-changing innovation for artists, songwriters, and the music ecosystem at large, rising from his 15% share in the US to 84% of his record music revenue over the past decade.
“Music creators, distributors and services all have a common stake in a healthy and trustworthy streaming economy that respects human artistry, protects the rights of creators and supports authentic streaming.
“The RIAA supports new innovations in fighting all forms of stream manipulation, fraud and piracy and welcomes the work of Music Fights Fraud.”
global music business
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