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Spotify has ended its Stream On events for 2023. Streamed live from LA, his second conference showcased many new features.
What did you miss from Spotify’s second live Stream On event? Here are all the key details for artists, podcasters, authors and listeners. Stay tuned to the RouteNote blog for all the latest news, including events.
Spotify Stream On 2023 Stats
The show kicked off when CEO Daniel Ek took the stage in front of an audience full of creators. The floor was then occupied by various Spotify heads, artists and podcasters. The show was not short on stats and figures for Spotify and the wider music industry.
- “today, Over 10 million creators on Spotify.
- “We recently passed 500 million monthly listeners Across 184 countries and the market. ”
- “Looking to the future, our ambitions are 1 billion users by 2030”
- “Actually, the community [subscribers] right now 200 million or more strong. “
- “More artists make their living from music than in recorded music history.”
- “we, Spotify’s 50,000th most-streamed artist generated over $50,000 across all revenue streams recorded”
- “Since the founding of Spotify, the payout to the music industry has been near. $40 billion.
- “single largest source of income for the entire music industry. ”
- “Just disappeared from there 10 million podcast listeners in 2018 To over 100 million today”
- “In 2022 alone, 165 in-house productionswhich means our original and exclusive series, It reached #1 on the charts of 99 markets.“
- “Spotify is 4 of the top 5 [podcast] A hit worldwide.“
Newly redesigned main Spotify feed
Outside of the numbers, Spotify has updated features for listeners and artists.Most notably, this redesigned app interface, Focuses on music discovery and videos.
Recommendations drive nearly half of all streams on Spotify. Every time your music is played in a programmed playlist, you’ll receive an average of three times as many streams from that listener over the next six months. If listeners follow you, they listen to your music five times more than her on average. Spotify announced a vertical scrolling feed of his TikTok-like songs and his Canvas videos last April, and the Discover feed he’s been testing for over a year.
Spotify is now rolling out this discovery-focused feature to its main homepage. The full track focuses on how to promote his stream, going beyond small, memetic and viral moments like his short form to a sustainable artist career. A video platform like TikTok (not specifically named). This comes with another new feature – Showcaseseems like a promotional tool to boost your content with new feeds.
What is Spotify Discovery Mode?
According to Spotify, 33% of new artist discoveries occur in Made for You sessions. Spotify Discovery Mode was briefly mentioned on stage at the last Stream On event. Since then, some labels and distributors have gained access to this feature, allowing Spotify’s algorithm to boost certain songs. In tests, within his first month of tracks with Discovery Mode enabled, there was a 50% increase in saves, a 44% increase in users adding to his playlists, and a 37% increase in following. was shown.
We don’t have a full rollout date yet, but Discovery Mode is coming to Spotify for Artists for select artists. The screenshot displayed on the stage details the payment structure. Today those are Spotify Radio and Autoplay. All other streams are commission free. ”
Lower payout rates and a mostly “pay-to-win” approach could spark controversy, but initial tests look positive, and giving artists the option to opt-in is a good move.
Spotify updates Loud & Clear with 2022 stats
Spotify also Loud & Clear report. This is how Spotify makes money within its music streaming service. This included a shoutout to independent distributors like us and independent artists like you.
This is a global renaissance, giving artists more options to build their careers, whether they are on major labels, indie labels, or distributed independently.Of these 57,000 artists [earning +$10k on Spotify], more than 20,000 live outside the top 10 music markets, a quarter of whom self-release their music through independent distributors. Artists who may have struggled to find opportunities in the past are now finding audiences and making a living. Our global reach, coupled with our programming, creates a space for all new types of artists to find an audience and convert them into fans.
Sulinna Ong, Global Head of Editorial at Spotify
You can find all the loud and clear data for 2022 here.
Spotify podcast changes
Spotify’s podcast platform also has some changes for creators. In the past, creators may have worked across Anchor, Spotify for Podcasters and Megaphone to create, distribute, monetize and track their shows. Spotify is now integrating all these tools into Spotify for Podcasters.
Spotify has also partnered with Patreon. The podcaster can now offer listeners on Spotify her Patreon exclusive content.
Other Announcements at Spotify Stream On 2023
According to Spotify, over 80% of presavers streamed the release within the first week. The Jonas Brothers were on stage for a total of 40 seconds (no exaggeration). countdown pageCountdown Page adds a countdown timer to your next release album page.
In addition to the numbers and new features above, Spotify also touched on:
- DJs – AI powered radio function
- smart shuffle – Queue tracks similar to the currently playing playlist.
- audio book – Continue to develop features
- Spotify Clips – A short video clip for a behind-the-scenes look at the artist
- Podcast Autoplay – Play a similar show at the end of an episode
- Goods & Tour – Offer merch and tour dates in more places in the app
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Stream the event in full below. Or visit Spotify’s YouTube channel for highlights and other important details.
Get your music for free on the world’s largest music streaming service with the help of RouteNote.
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