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Amid criticism that Spotify was too slow to spend a $100 million pledge last year to bring more diverse voices to podcasts, the company launched NextGen, which aims to “grow podcast culture” on college campuses. launched the program. It also aims to make a podcasting career a possibility for his creator of black content. The program is funded by Spotify’s Creator Equity Fund. bloomberg reported this week only spent $10 million of the money allotted for the effort.
The NextGen program operates at New York University, the University of Southern California, and the University of Pennsylvania. Spotify Announced in November Starting at Spelman College in Atlanta, and expanding the program to historically black college and university (HBCU) campuses across the United States. On Thursday, Spelman held his first NextGen Creator Day. During the event, Spotify said it was “expanding” its partnership to further support students aiming to work in the audio industry.
Spelman offers a custom, audio-first curriculum designed to teach students the art of podcasting. The curriculum shows students how to design an audio newsroom, edit content, and create the final podcast instead of traditional paper and presentations. The program was created in collaboration with her Spelman faculty, led by Dr. Michelle Hite, and her SoundUp team at Spotify.
“We have over 50 students who have already reported creating their own podcasts, and more than double that number have expressed early interest in a career in the audio industry,” Hite said. “Our students appreciate storytelling as a means to expand the way people face the possibilities of how they can imagine and think about black lives. This Spotify Our partnership with will give them the opportunity to develop their interests and learn how to specialize.”
Spotify also announced a multi-year scholarship for five Spelman first-graders interested in pursuing careers in audio media such as podcasting, storytelling, writing, sound engineering, and music. Each winner will receive her $10,000 scholarship during her sophomore, junior, and senior years.
The company will also run a one-week incubator program at Spelman. This program trains aspiring podcasters with the goal of launching a new podcast. Students who complete the lab will have the chance to win his pack of Podcast Starters and broadcast their shows on the Spotify Student hub.
Spotify Equity said: & Impact leader Christine Jarrett. “But this is just the beginning. In the future, we hope to expand his NextGen program on Spotify to more of his HBCU campuses.”
During Thursday’s event, Spellman students also spoke with podcast host Wunmi Bello. nail it Ricky Thompson and Denzel Dion on the podcast we saw what we said podcast.
The timing for the event came as Spotify made headlines this week after it was reported that the Creator Equity Fund has spent very little money so far. Bloomberg reported that the fund, which was created last year in response to controversy over vaccination comments by host Joe Rogan, has been slow to start because it has no clearly defined goals for this year.
Spotify declined to disclose how much money was spent, but told Bloomberg that it was used to back several projects. also mentioned.
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