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It’s another week in the music industry, and new headlines are pouring in about the impact of AI on superstar businesses.
Over the past few days, we’ve seen three megastars from Universal Music Group – Drake, The Weeknd and Rihanna – have their vocals replicated by AI tools and “played” in a viral musical composition.
The song that got the most attention was, unsurprisingly, a cover version of Ice Spice’s racy 2022 hit. Munch (Feelin’ U)the vocals are “performed” by an AI copycat of Drake’s voice.
It is now being posted and reposted on social media sites such as Twitter and TikTok. Drake himself labeled it “The Last Straw” on Instagram over the weekend.
Another UMG-signed superstar, Rihanna’s voice is also clipped in another viral social media snippet, in which an AI replica of that voice can be heard “singing” Beyoncé’s hit. Kahuit.
(For at least some of the robot results, clips and edges terrifyingly close Amazing. )
Yet the AI-reproduced vocals, set to provoke the most tumultuous music industry impact, are original compositions. heart on my sleevewas created by an “artist” named Ghostwriter – featuring Drake’s duet-style AI vocals with The Weeknd.
why heart on my sleeve Is this week destined to ignite music industry tensions within the industry?
Because the 2:14 full track audio and video files have been successfully delivered to multiple music streaming services like Spotify, YouTube / YouTube Music, Apple Music, etc.
On Spotify, the track has over 250,000 plays at the time of writing. On YouTube, a video (uploaded by a ghostwriter) of him has over 150,000 views.
Top comment below the YouTube video posted by the ghostwriter himself: “This is just the beginning.”
The company responsible for the distribution of heart on my sleeve is currently unknown.
one trustworthy detective, AppSumo’s Mitchell Cohen suggests that the track may have been created and/or promoted for viral marketing purposes by a CRM startup called Laylo that works with music artists.
according to financial times According to reports, Universal Music Group recently sent music streaming services like Spotify and Apple Music an email about AI-generated music, warning:
according to FTUniversal has instructed these streaming services to take steps to block AI services from “scraping” melodies and lyrics from UMG’s copyrighted songs. Whether or not to cover the AI replication of the superstar’s unmistakable vocal tone and style is another matter.
Expect heated debates over the legality of such imitations in the coming months. In particular, whether it is copyright infringement for the AI to absorb/process the star’s past voice recordings and copy the star’s voice stream.
Interestingly, this ghostwritten track does not mention Drake or The Weekend anywhere in the title or description on Spotify or Apple Music.
However, YouTube (and YouTube Music) do label their videos. Heart On My Sleeve (Drake AI song feat. The Weeknd).
The clip of the track seems to have gained viral power after it was uploaded to Ghostwriter’s TikTok channel, Ghostwriter977, two days ago through multiple short videos.
One of those clips has over 9 million views.
The eponymous “ghostwriter”, who is hidden behind sunglasses and white sheets in the video, posted TikToks with texts like “Drake Leak or Ai??!” I made a Drake song using AI. weekend”.
There has already been speculation about how UMG will react to the track, especially in regards to (a) the music streaming services that currently host it, and (b) the distribution platforms that have uploaded it to various music platforms. flying around.
One observer, Dave Edwards, head of revenue at Audiomack, said: proposed yesterday (April 16th) on Twitter: “UMG has the toughest copyright team. I couldn’t pick two artists to provoke a stronger reaction than.” [Drake and The Weekend]Even if distributors put this on Spotify, I doubt they’d drop their hammers. “
UMG, through the RIAA, is a member of the Human Artistry Coalition (HAC). HAC states that its goal is to “continue to recognize the unique and irreplaceable role of human artistry in culture while ensuring that his AI develops in a way that strengthens the creative ecosystem.” increase. and art. “
One idea: Organizations like HAC would need content distributors to (ironically) use AI scanning tools to determine if a vocal line was copied entirely from a human artist. Could a code of conduct within the music industry be encouraged immediately?
Especially when those human artists are global superstars like Drake, Rihanna and The Weeknd?
Today’s news comes two months after French DJ David Guetta posted a viral video. This video was recorded at one of his live sets. The video featured vocals that sounded like they were recorded by Eminem, but were actually an AI clone of the rapper’s voice. .
Guetta commented on the video on social media in February, writing:
He added: I put the text in there and played the record and everyone went wild.”
Guetta later wrote below the video: 😃”.
MBW reported last week that concerns about the power of AI to make music are beginning to creep into the minds of analysts trying to rank the stocks of major music companies.
On April 5, BNP Paribas Exan media specialist William Packer downgraded his views on UMG’s commercial potential, asking whether AI-generated music could impact UMG’s market share. expressed specific concerns about
Packer also writes that “AI is the new disruptive threat” for music rights holders and that “the half glass industry narrative continues for now.”global music business
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