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- Thebe Magugu takes over Spotify’s Fashion Forward playlist for March.
- He joins the likes of Yoon Ahn, Brandon Blackwood, Bobby Wesley, No Sesso and Misa Hilton, who previously took over the playlist.
- His playlist will also have a billboard in New York’s Times Square to celebrate the collaboration.
South African fashion designer Thebe Maggu is the first African designer to take over music streaming giant Spotify’s Fashion Forward playlist for March.Playlist recognizes the importance of music in fashion
His latest role is on the list alongside designers and stylists like Yoon Ahn, Brandon Blackwood, Bobby Wesley, No Seso and Misa Hylton, who have previously taken over the playlist.
The collection of songs he listened to “religiously” as he developed his Fall/Winter 2023 Folklore collection consists of songs that inspired him as a designer and African. It also tells the story of his journey to becoming one of the famous South Africans.
The first half of the playlist focuses on transcendent dance, the second half on voice and sound.
“As the name suggests, this collection looks at the past with a contemporary sensibility. Like a select artist, through intelligent gender-blending and Afrocentric storytelling, a smidge into the past, present and future. It’s a beautiful combination of suggestions,” Maggu says. in a press statement.
“As Africans, storytelling has always been a constant aspect of our culture, and especially as artists, it is the most progressive way to express our vivid inner landscapes, whether individually or collectively. have always found
According to a statement, the 55-song playlist explores South African music and ranges from legends such as Sipho ‘Hotstix’ Mabuse, Brenda Fassie and Lebo Mathosa to the latest musical obsession, amapiano. Also included are music from Black Coffee, DJ Sbu, DJ Cleo, Skwatta Kamp, Kwesta and Cassper Nyovest.
“Spotify’s Fashion Forward playlist explores music and fashion, bringing together these closely related world-class tastemakers,” adds Phiona Okumu, Spotify Head of Music for Sub-Saharan Africa. . “At Spotify, it’s important to be at the center of how culture is shaped with the creators who shape it.
“Collaborating with creators like Thebe Maggu, who is gaining global influence in fashion, is exciting and one of the most innovative ways we are empowering African creativity on our platform.”
The campaign promoting the playlist plays the 2D side of fabric and the 3D side of sound, symbolizing his collection coming to life through music. The music-streaming giant will feature his Magugu playlist on a billboard in New York City’s Times Square to celebrate the collaboration.
Listen to the playlist here:
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