Telugu music takes centre stage as Spotify hosts a masterclass in Hyderabad

Spotify Hosted Masterclass for Hyderabad’s Artist Community to Discuss How to Get the Most Out of Spotify for Growth

hyderabad: By combining traditional elements with contemporary sounds, Telugu music raises the bar and reaches listeners across age groups, cultural backgrounds and geographies. Given the importance of the musical culture emerging from the region, Spotify hosted a masterclass for Hyderabad’s artist community to discuss how to best use Spotify for growth and discovery.

Leading figures in the Telugu music industry, including artist Anurag Kulkarni, Aditya Music (label) and Harsha Chundur, co-founder of marketing agency Walls and Trends, attended the event to share insights on the Telugu music scene shared.

Artists, artist managers, labels and aggregators will have the opportunity to learn how to maximize their growth on Spotify through educational sessions on “Spotify For Artistes” and panel discussions on trends in the Telugu music industry, music production and music practice. had. Audio streaming relevance.

“The growth and appreciation of Telugu music both nationally and globally is a testament to the immense talent of the region. Telugu music has always had a long history of crossover hits. Through masterclasses like these, we hope to help artists grow and build fandoms around their music.We look forward to further innovations coming from the vibrant Telugu music scene. ,” said Rahul Barian, Head of Music at Spotify India.

Earlier this year, RRR’s ‘Naatu Naatu’ made Telugu music known to the world and won the Oscar for Best Original Song. As of now, the song has been streamed more than 58 million times on her Spotify.

According to 2022 Spotify Wrapped data, Sid Sriram is the 10th most streamed artist on the Indian platform, with over 12 million monthly listeners. Spotify’s signature Telugu playlist, Hot Hits Telugu, is a one-stop place for listeners to discover the language’s best and biggest hits, currently with over 300,000 likes doing.