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Swift is visiting 20 US cities for her blockbuster Eras Tour. Mayors thanked the arrival of thousands of fans for increased tourism revenue and gave her some of her most flattering honors, including renaming her city after her. are participating in the “friendly competition” of She offers her iconic mayoral office for a day.
important facts
Glendale, Arizona: To celebrate the Ellas tour’s first stop, Glendale will be temporarily renamed “Swift City” on March 17 and 18, with Mayor Jerry P. Wires in a statement littered with references to Swift’s songs. announced on social media).
Las Vegas: The City of Las Vegas’ Gateway Arch hosted a Swift-themed light show honoring all of her albums, and was posted on the City of Las Vegas’ Twitter account (“I’m ready,” murmuredsee Swift’s 2017 hits).
Arlington, Texas: Arlington proves it by declaring that it is “in friendly competition with other U.S. cities hosting the Eras Tour to demonstrate its ‘reputation’ as one of Swift’s biggest fans.” The city temporarily renamed Rundle Mill Road to Taylor Swift Way, named the weekend Swift Visited (March 31-April 2) “Taylor Swift Weekend,” and released her album. The key to the city that lit up the city hall red after red.
Tampa, Florida: Hillsborough County temporarily changed its name to “Swiftsboro”. video message The name posted on Tampa’s Twitter account was renamed “City of Tampa (Taylor’s Version)”, a reference to the title indicating Swift re-recorded her album. Mayor Jane Castor said she wants it to be bigger than other cities Swift has visited. She provided her with the keys to her city and a temporary mayor for a day.
Houston, TX: on twitter video Harris County Judge Lina Hidalgo announces over the weekend that NRG Stadium will be renamed NRG Stadium (Taylor’s Version) and declares April 21 to April 23 “Taylor Swift – The Ellas Tour” weekend issued a proclamation to
amazing facts
Cities that host Eras Tour dates raise millions of dollars thanks to tax revenues and spending on hotels, restaurants and other local establishments. According to Visit Tampa Bay, hotel occupancy is projected to increase by 60 to 80 percent over the weekend Swift performed in Tampa, and her last two tours in Tampa, including brought her $730,000 to the city based on tax revenue alone. Santiago Corrada, CEO of Visit Tampa Bay, said:
main background
Swift’s Eras Tour kicked off in March following a flurry of controversy over Ticketmaster’s response to “historically unprecedented” ticket demand. Tickets went on sale in her November, and were first available to those who signed up for the “verified” fan pre-sale. According to Ticketmaster, 1.5 million people were able to access the presale, but 14 million users (including bots) tried to purchase tickets, causing the website to crash. Ticketmaster said some people were unable to get tickets because of Swift’s “massive demand,” but Congresswoman Alexandria Ocasio-Cortez (DN.Y.) and Senator Amy Klobuchar ( Critics, including Democrats-Minnesota, blamed the ticket companies. It has accused the company of violating antitrust laws and has an unfair monopoly in the concert industry. An upset fan filed a class action lawsuit against her Ticketmaster in December, which was accused of fraud, misrepresentation and antitrust violations, and the first procedural hearing was held in March. The Senate Judiciary Committee held a hearing in January, where Live Nation president Joe Berchtold blamed the website’s problems on a bot cyberattack.
Things to watch out for
How will Swift’s next 16 cities on her Eras Tour honor her? Her next stop is Houston next weekend. Other major cities include Atlanta, Nashville, Philadelphia and Chicago, with the tour ending August 9 in Inglewood, CA.
tangent
The Eras Tour is projected to be the highest-grossing women’s tour, according to. billboard The box score is projected at $591 million in ticket sales. Swift ended up taking a spot from Madonna’s 2008 on her Sticky and Sweet Tour in 2009, which earned $407 million. That number would put Swift fourth on the list of the highest-grossing concert tours, according to The New York Times. billboardThis is led by Elton John’s ongoing Farewell Yellow Brick Road Tour, which has grossed $817 million as of January.
References
Taylor Swift paid Tampa taxpayers $730,000. Here is my receipt. (Tampa Bay Times)
Taylor Swift’s Ticketmaster Hearing: CEO Blames Bot Cyberattack for Website Crash in Congressional Testimony (Forbes)
Demand for Taylor Swift tickets is ‘historically unprecedented’, says Ticketmaster (Forbes)
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