Sunny Laurent, the innovative producer, executive, and owner of Digital Dior, spearheaded a pioneering collaboration by uniting Roadrunner TB, the versatile owner of G5 Music; Scottie, the charismatic leader of Microfiend; and Lloke, the resourceful producer at talent manager Mostafa’s label, Ignite. Together, they created the bilingual Billboard-charting hit single, “La Gritona.”
The track, produced by Sunny Laurent and Lloke, highlights electrifying vocals from Scottie and Roadrunner TB, seamlessly merging their distinctive styles to deliver a captivating anthem. Upon its debut, “La Gritona” skyrocketed to #7 on the iTunes charts within its first 24 hours, signaling its widespread appeal. By the close of its opening sales week, the single secured a strong entry at #40 on the Billboard Latin Digital Song Sales chart, solidifying its impact as a groundbreaking contribution to the music scene. Notably, the release stood shoulder-to-shoulder with major Latin hits such as “Hero” by Enrique Iglesias, “Hecha Pa’ Mi” by Grupo Frontera, and “Yo Vengo De La Nada” by Miguel Cornejo and Juan Freer.
“La Gritona” expertly weaves Scottie’s dynamic Spanish vocals with Roadrunner TB’s compelling trap-inspired sound, resulting in an innovative blend that bridges cultural and musical boundaries. Scottie’s vibrant, emotive delivery adds a rich Latin essence, while Roadrunner TB’s high-energy trap beats and smooth flows infuse a modern, edgy vibe. The synergy between these contrasting yet harmonious elements creates a track that is fresh, compelling, and irresistibly engaging, capturing the attention of a diverse audience and redefining the potential of bilingual music.
This dynamic team of creators promises even more exciting music in the future—stay tuned!
Stream “La Gritona” here: https://open.spotify.com/track/7zGMor9FgTPE3EGhc76e1a?si=cbd420e3ce1b43c8
