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Alternative hip-hop/rap artist Sue North (formerly known as Sharif Hassan) is back with her latest single “Yellow” and accompanying music video due for release on April 7th. A perfect blend of lo-fi rap, indie rap, contemporary hip-hop and chillwave, this track explores themes of self-love and unbridled joy. A Sue North brand known for its introspective and charismatic lyricism. The upbeat, ambient verse is guided by a simple, melodic piano, his catchy bass lines, his dance-worthy drum beats, and a smooth trumpet that flows at the end. With a chorus inspired by Coldplay’s track of the same name (“And it was all yellow”), “Yellow” offers a welcome break from the chaos of everyday life.
“This track was made out of the joy that self-love brings, the joy that I have for my loved ones, and the joy that other people love me for,” he says. “Yellow is the color associated with the sun. It symbolizes optimism, energy, joy, happiness and friendship.” Shot in the Bay Area and directed/edited by Sú North and Summit Studios Producer/DP Marcel Scott Music videos take viewers on a cinematic journey. Seascape scenes and intimate moments under blankets, coated in warm tones and bright lights, contribute to the track’s feel-good nature.
Born and raised in Harlem, New York, Sue North offers a unique alternative style that is deeply rooted in his lifelong fascination with lyricism and slam poetry. Sú North embodies the definition of diversity and creativity. Cinematographer and Creative As his director, he brings a unique perspective to musicianship and understands the importance of fusing visuals and sound for his own complete artistic experience. .
“Yellow” has already resonated with listeners, with over 16,000 organic plays on Spotify alone. Their previous release, “Feel,” has similarly impressive numbers, with over 52,000 plays on Spotify and Sú North averaging 20,000 monthly listeners on the streaming service (single “Lunch Break”). , “Youtruth” and “On Me” are also broken). Over 15,000 people are listening). The music video for his track “44” got his 81,000 views. It’s a testament to his visual talents and long-standing collaboration with Scott.
A great way to embody the sound of “Yellow” is a slow motion shot of Sue North jumping in the sand with a flowered trumpeter. ‘Yellow’ is a celebration and a triumph for both artist and listener.
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