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Users listening to music on the Spotify app can expect some big changes in the coming weeks.
Spotify has announced the biggest app redesign since the platform debuted over a decade ago. This includes a vertical video feed on the home page that allows users to scroll through previews of music, podcasts, and audiobooks. An all-new interactive mobile interface began rolling out to users around the world last week.
At Spotify’s Stream On event on Wednesday, showcasing new tools and programming for the app, the company unveiled its redesign. According to music streamers, the feature aims to build connections between artists and listeners and give users a more active role in discovering new music.
Gustav Cederstrom, co-president and chief product and technology officer, said: “So the most important thing we at Spotify can do for creators is to bring the distance between their art and the people who love it, or who love it as soon as they find it.”
Spotify’s new vertical homepage lets users tap to explore feeds about music, audiobooks, podcasts and shows.
Each feed allows listeners to scroll through personalized visual and audio previews of playlists, albums, podcast episodes, and audiobooks. Tap to save or share, go to the artist or podcast page, or continue listening beyond the preview. There is also a similar discovery feed using the search function.
Users can still see shortcuts to favorites and recently played items at the top of their feed.
The redesign also introduces a personalized DJ. Available to Spotify Premium users in the US and Canada, this is an AI guide that chooses what to play based on the user’s musical tastes. Smart His Shuffle is also rolling out, offering custom recommendations based on the mood of a user’s original playlist.
If your video feed looks reminiscent of Instagram reels or TikTok For You pages, it’s intentional. ByteDance Ltd., the parent company of TikTok, has revealed that it wants to expand its music streaming service globally, The Wall Street Journal reports. Spotify CEO Daniel Ek recently called ByteDance a formidable competitor.
The main difference between video feeds, however, is that Spotify’s purpose is for listeners to easily scroll through previews before choosing what to listen to, whereas TikTok and Instagram allow users to scroll endlessly. is willing to continue to engage in
With the new feature, Spotify is also looking to differentiate itself from well-funded music-streaming competitors like Apple, Amazon, and Google. Spotify reports strong user growth, but the company is trying to cut costs after a period of intense spending that has resulted in quarterly losses.
Spotify is the latest app to announce features and redesigns that seem to mimic other apps. Instagram and Twitter have also recently launched features that mimic other platforms in order to stay relevant with new apps like TikTok and BeReal that are soaring in popularity among Gen Z.
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