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Over the years, Spotify has updated and iterated, but today stream on, unveiled its biggest evolution to date. It’s a new dynamic mobile interface built for deeper discovery and more meaningful connections between artists and fans. This gives listeners a more active role in the audio discovery process and gives creators more space to share their work.
It turns out that the next generation of listeners are desperate for a better way to sample audio before taking the full dive. Get ready for a more active experience with advanced recommendations, a spotlight on the visual canvas, and an all-new interactive design. All of this makes discovering new audio easier than ever and helps users showcase their next favorite artist, podcast, or book. . together, These updates bring creators and fans closer than ever, helping each create a lasting connection.
“Today’s world pulls us in a million different directions,” said Co-President and Chief Product & Technology Officer. Gustav soderstrom“So the most important thing we at Spotify can do for creators is bring their art closer to the people who love it…or discover it and love it instantly.”
Here’s what to look out for in a more visual and dynamic Spotify mobile experience:
- Preview music, podcasts and shows, and audiobooks on your home: Just tap the Music, Podcasts & Shows, or Audiobooks feed to explore personalized visual and audio previews of playlists, albums, podcast episodes, and audiobooks. Then tap to save or share, go to the artist or podcast page, play from the beginning, or continue listening where the preview ended.
- New feeds found in search: Scroll up and down to find short canvas clips from tracks in your favorite genres. Then you can easily save songs to playlists, follow artists and share with friends. You can do all this from one place.You can also explore related genres Easily discover new favorites with hashtags in your feedYou can also preview tracks in your favorite playlists like discover every week, release radar, new music fridayand wrapped caviar.
Both of these new feeds of visual clips let you purposefully scroll through previews of music, podcasts, and audiobooks until you find something you love. Don’t worry. You’ll never run out of favorites. Shortcuts and recently played will still appear at the top of your home feed, making it easy to jump to what you were listening to last. We’re also adding previews at the top of your music, podcasts and shows, and audiobook feeds for the first time.
- DJs: Speaking of great recommendations. . . These announcements also follow the recent beta launch DJ, your new personalized AI guide Premium users in the US and Canada who know you and your music tastes well can choose what to play. We’ve already seen a lot of love for our DJs, both on our platform and on social media, but we’re still not targeting 100% of our users. On days when a user is listening to music, a fan spends 25% of his time listening to music with his DJ. And more than half of those who listened for the first time returned to hear the DJ again the next day, and are coming back for more time. *
- smart shuffle: This new experience keeps your listening session fresh with personalized recommendations that perfectly match the mood of the original user-created playlist. Breathe new life into carefully curated, user-generated playlists, shuffle tracks and add new, fully customized suggestions.
- Podcast Autoplay: Similar to music, it offers autoplay for podcasts. When the podcast ends, another related episode that matches your tastes will automatically play.
We are constantly innovating the app experience to connect more artists and listeners. These latest updates make it easier than ever to find more music, podcasts, and audiobooks.
*Results are based on eligible users (mobile US and Canadian premium users) and were collected between February 22nd and March 1st.
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