[ad_1]
Converting a radio show or other live broadcast into a podcast is not as easy as uploading the exact same file to another location. It typically takes up to an hour to download an episode from a radio platform, yank ads, drop ad markers, make other edits, and upload as a podcast. To take some of the hassle out of that process, the company has released a tool that can automatically create podcast episodes from existing broadcasts.
Spotify uses technology from company Whooshkaa to power its tools. Users of his, Spotify’s podcasting platform for business, can access it. Several publishers, including Fox News Audio, are already using Megaphone to convert radio broadcasts into podcasts. The technology can locate existing ad markers, allowing publishers to replace or rearrange them before a podcast episode goes live.
According to Pew Research data cited by Spotify, Gen Z people prefer to get their news through digital media such as podcasts. So radio he publishers can use this kind of technology to reach new audiences without increasing their workload too much. More than half of his Gen Z and millennials in the US use the platform, according to Spotify, and he has more than 500 million users worldwide.
For consumers, the tool could bring an even wider range of podcast options to Spotify. This could make it easier for his YouTuber or her Twitch streamer, who hosts live podcasts, to discuss it on Spotify as well.
[ad_2]
Source link
