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Recreating the voices of popular musicians with AI is becoming a trend, and Drake and The Weeknd’s fake ‘Heart on My Sleeve’ song has been removed from streaming platforms, and Grimes is fine with it Still, Spotify CEO Daniel Ek has given his thoughts on what this means for the future of the music industry: increase.
“On the positive side, this could have great potential for creativity,” Ek said on the conference call. billboard“It should lead to more music [which] I think it’s great culturally, but Spotify benefits too, because the more creators that use the service, the better it will be, and the more opportunities there will be to increase engagement and revenue. ”
Earlier this year, the streaming service introduced an AI DJ aspect to its app. It recommends songs to you based on your listening history and features narration from an AI bot.
“I’m very familiar with the scary part…the full generative stuff, or even the so-called deepfakes where you pretend to be someone you’re not,” Ek added on a recent episode of Spotify. for the record podcast. “I prefer to see the glass as half-full instead of half-empty. I think we will be able to.”
Currently, Universal Music Group and the National Music Publishers Association take a stand against AI.
“Training generative AI with our artists’ music (which means both breach of contract and violation of copyright law) and obtaining infringing content created using generative AI on DSP The possibilities raise the question of which side is at stake: all stakeholders in the music ecosystem are either artists, fans, the side of human creative expression, or deepfakes, scams, and We want to be on the side of the denial of just compensation, and are encouraged to have platform partners involved in these issues who recognize that they need to be part of the solution. I have.”
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