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Spotify Premium subscribers in the UK and Ireland can now test Spotify’s new AI DJ. The feature, which launched in the United States and Canada in February, serves as a personalized guide to curated music with AI-generated commentary from a DJ’s voice.
“When we were deciding where to offer DJing next, the UK and Ireland made sense. department is being developed there,” Spotify said today.
Spotify’s AI DJ is still in beta, but Spotify claims its data shows it’s driving music discovery. The new DJ is also said to help users spend more time on Spotify, especially for Gen Z and millennials.
“We found that DJ listeners wanted to try something new (or listen to songs they might have skipped) when they heard comments along with their personal music recommendations.” on the day they watch the channel, fans spend 25% of their time DJing and keep coming back: for the first time, more than half of our listeners come back the next day,” the company said. bottom.
Spotify says it will continue to work on this new DJ experience in the near future. If you live in the US, Canada, UK or Ireland, you can access the new DJ from the home screen of his mobile app.
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