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For Afrobeat aficionados and casual listeners alike, both at home and abroad, Spotify’s African Heat is a key resource for music discovery as well as an expanding catalog that showcases the genre’s global success. There is also.
Spotify first introduced African Heat in 2017 and its playlist has grown into the premier Afrobeat hub on the global streaming platform.
For fans of the genre and avid ears looking for new sounds, getting in touch with African Heat provides a fresh source of what’s trending on the African continent and a roll call of its leading voices from Aira Star to Sha Sha Sha. can be obtained.
Being on a playlist is also a harbinger of global success. Songs featured in African Her Heat upon release, such as Rema’s Calm Down, became some of the most streamed Afrobeat her records on the platform.
“As Spotify’s flagship playlist of African music, African Heat curates the continent’s greatest content and culture for a global audience. We are thrilled to expand its reach and bring Afrobeat to a wider audience around the world,” said Fiona Okumu, Head of African Music at Spotify.
The growth of this playlist was fueled by a large audience outside West Africa, home of Afrobeat. According to Spotify data, the top 10 markets where African Heat will be streamed include the US, UK, France, Netherlands and Canada. Nigeria and Kenya are the leading African markets for playlists, while South Africa and Ghana are also among the top 10 markets for playlist streaming.
African Heat appeals to fans of all ages in all markets, a trend consistent with Afrobeat’s widespread appeal. But it’s no surprise that Gen Z is leading the way.
Listeners aged 18-24 provide over a quarter of African Heat’s streams, more than any other age group. Then 25-29, then she’s 30-34.
The Digital First Generation is a group of passionate advocates who have made Afrobeat successful through viral moments and loyal fans on social media.
But whether you’re 19 or 90 and you listen to Afrobeats on Spotify, chances are African Heat has found the perfect spot for your daily routine. African Heat has listeners, according to Spotify data
Most fans listen to playlists at any time of the day, between 4pm and 6pm, when their daily obligations are over.
Audience numbers peak at exactly 5pm each day when the playlist contains the most streams.
And for those wondering how much time of the day is spent in this African music capital, Spotify data shows that the average listener streams 25 minutes of African Heat. shown.
With over 1 million followers worldwide and a limitless collection of African content, all of these touchpoints will help the platform surpass 500 million streams in 2023.
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