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Online streaming platform Spotify has revealed the top 10 Amapiano tracks exported on its streaming line.
Jocelyne Muhutu-Remy, Spotify’s managing director in sub-Saharan Africa, said in a statement Monday in Lagos:
Read more: Spotify announces new features for artists, podcasters and music creators
According to the reporter, Amapiano is a subgenre of house music that emerged in South Africa in the mid-2010s. Featuring his lines of synths and wide percussive bass, Deep He is a hybrid of his music of house, jazz and lounge.
According to Muhutu-Remy, Amapiano’s top tracks exported are: Love and Loyalty (Believe); Ameno Amapiano Remix (You Wanna Bamba); Big Flexa; Hamba Wena; WATAWI (feat. Davido, Focalistic & Abidoza);
Listen: DJ Police, Listen: DJ Police; Catch the little ones. Focalist; young stunner; mellow and sleazy. DBN Go Go; Tich Coast; Major League DJZ; Kamo Mufera – Best of Kamo Mufera.
“Amapiano’s unique sound and infectious beats have captivated audiences around the world. Fans will keep dancing for years to come.”
“With more artists emerging and pushing the boundaries of the genre, there is no doubt that Amapiano will become a mainstay of the global music scene.”
“Spotify listeners like to listen to the genre on weekday afternoons, peaking on Friday nights.”
“The Amapiano Groove, Spotify’s largest Amapiano playlist, is the most popular among 18-24 year olds, with listeners coming from South Africa, the United Kingdom, the United States, Mozambique, Botswana and Zimbabwe.”
“Spotify’s platform has helped expand Amapiano’s reach, connecting the genre to a diverse global audience. We are poised to continue.” she said.
Muhutu-Remy says Amapiano is arguably South Africa’s hottest cultural export right now, and to showcase the genre, Spotify is hosting media and influencers from across the continent on Amapiano tourism experiences. said.
She added that this allows artists and influencers to share the roots of the genre, the power of collaboration, and how streaming has helped export local music to the world.
However, Muhutu-Remy said the experience was designed around some of Spotify’s most popular Amapiano playlists.
According to her, the tour will highlight South African and Amapiano culture for guests from Nigeria, Kenya, Ghana and South Africa.
“Starting with Amapiano 101, in partnership with the South African Tourism Board, we will provide more background on the genre and offer guests tours of its origins in towns like Mamelodi, as well as Soweto’s other popular I will also explore the Amapiano spot.”
“The Amapiano Groove segment of the tour showcases the influence clubs have on music.”
“The tour also tells cultural stories like Mogodu Monday, a tradition that celebrates the least popular day of the week in Mogodu, stomach and music.”
“Attendees also get the chance to meet local artists in the studio and see where the music is happening.” she said.
Muhutu-Remy, one of the top 5 Amapiano artists exported to South Africa, stopped on the first leg of their tour at Jack Budha in Mamelodi, one of the birthplaces of Amapiano, to explore the genre. I mentioned that I shared my origin story.
“Spotify data speaks to just how popular Amapiano is today, both at home and around the world, with nearly 2 billion streams in 2022, a 143% year-over-year increase. .”
“The genre has a huge following, with over 240,000 playlists featuring Amapiano in the title and over 10 million playlists featuring at least one Amapiano track.”
“Over 40% of Amapiano streams are from listeners outside South Africa.” she said.
Joining us on the first day of the tour, Nigerian artist WurlD explained why Amapiano is so popular around the world.
“Music is spiritual, Amapiano is spiritual.
“I’ve been a fan and watched from afar. Music is energy and what people are experiencing at Amapiano is the heart and soul of the people of South Africa.” WurID said.
NAN/FK/OO
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