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Spotify is building its catalog of videos by repackaging existing content from top creators into video podcasts on its platform.
To do so, the Stockholm-based audio giant has signed a deal with Jellysmack, a creator company working with stars such as MrBeast and Bailey Sullian. The majority of the video consists of footage compiled from the creator’s existing feature-length content on YouTube and optimized by Jellysmack for his Spotify platform in the video his podcast format.
Jellysmack creators on board at launch include Ed Bolian (@VINwiki), Christina Randall, Brooke Mekenna, Jessica Kent, Audit the Audit, with additional creators expected to join in the coming months is.
Bryan Thoensen, Head of US Content Partnerships at Spotify, said: “We want creators to build deep relationships with the Spotify community.
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