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Spotify will shut down its standalone live audio app, Spotify Live, at the end of this month as the audio giant moves away from live programming, a company spokesperson said. hollywood reporter on monday.
As user interest in live audio app Clubhouse gained momentum in the early months of the pandemic, Spotify sought to follow suit with its own live audio service. In March 2021, the audio company acquired Betty Labs, maker of the live audio app Locker Room, for her €57 million (about $67.7 million at the time). By June 2021, Spotify launched a standalone live audio app, Spotify Greenroom, and rebranded the app to his Spotify Live the following year. call her daddy Host Alex Cooper, comedian and actor Hassan Minhaj, creator Tana Mongeau and more.
At the time, Spotify moved forward with some of its existing live programming deals, extending deals with popular sports podcasts in April 2022. fantasy soccer player We will continue our live shows throughout the next three NFL seasons.
But the audio giant began scaling back its live programming late last year, canceling at least six of the live audio shows created for the Spotify Live app.As THR At least two deals were canceled in the middle of a creator’s contract at the time, but the deal was paid in full, according to people familiar with the matter. Axed Spotify Live shows included To Me After Dark, Doughboys: Snack Pack, movie fan, gay in the life, taylor talk and customer life.
“After a period of experimentation and learning about how Spotify users interact with live audio, we have decided to shut down the Spotify Live app. We believe there’s a future in interaction between artists and creators, and a Spotify spokesperson confirmed “promising results” from “listening parties” between artists and fans, and will continue to do so. He added that he plans to explore ways to migrate. go in that direction.
Some live shows exist in the main Spotify app as non-live podcasts. The Spotify Live app will be ending service on his April 30th.
Music Ally was the first to report the closure of the Live app.
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