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Online streaming platform Spotify has revealed the top 10 Amapiano tracks exported on its streaming line.
Jocelyne Muhutu-Remy, Spotify’s managing director in sub-Saharan Africa, said in a statement Monday in Lagos:
The Nigerian Press Agency reports that amapiano is a subgenre of house music that emerged in South Africa in the mid-2010s, a hybrid of deep house, jazz and lounge music featuring synths and broad percussive bass lines. .
According to Muhutu-Remy, Amapiano’s top exported tracks include Abo Mvelo (feat. Mellow & Sleazy & MJ). Love and Loyalty (Believe); Ameno Amapiano Remix (You Wanna Bamba); Big Flexa; Hamba Wena; WATAWI (feat. Davido, Focalistic & Abidoza);
Listen: DJ Police, Listen: DJ Police; Catch the little ones. Focalist; young stunner; mellow and sleazy. DBN Go Go; Tich Coast; Major League DJZ; Kamo Mufera – Best of Kamo Mufera.
“Amapiano’s unique sound and infectious beats have captivated audiences around the world and will continue to keep fans dancing.
“As more artists emerge and push the boundaries of the genre, there is no doubt that Amapiano will become a mainstay of the global music scene.
Spotify listeners like to listen to the genre on weekday afternoons, peaking on Friday nights.
“Amapiano Groove, Spotify’s largest Amapiano playlist, is the most popular among 18-24 year olds, with listeners coming from South Africa, the United Kingdom, the United States, Mozambique, Botswana and Zimbabwe.
“Spotify’s platform has helped expand Amapiano’s reach, connecting the genre to a diverse global audience. We are poised to continue,” she said.
Muhutu-Remy said amapiano is arguably South Africa’s hottest cultural export right now and to showcase the genre, Spotify is hosting media and influencers from across the continent in amapiano tourism experiences. added.
This allows artists and influencers to share the roots of the genre, the power of collaboration, and how streaming has helped export local music to the world, she said.
She noted that the experience is designed around some of Spotify’s most popular Amapiano playlists.
According to her, the tour will highlight South African and Amapiano culture for guests from Nigeria, Kenya, Ghana and South Africa.
“Starting with Amapiano 101, in partnership with the South African Tourism Board, we will provide more background to the genre and offer guests a tour of its origins in towns like Mamelodi, as well as Soweto’s other popular Explore some Amapiano spots.
“The Amapiano Groove segment of the tour showcases the influence clubs have on music.
“This tour also tells cultural stories like Mogodu Monday, a tradition of celebrating the least popular day of the week with Mogodu or stomach and music.
“Participants also get the chance to meet local artists in the studio and see where the music is happening,” she said.
Muhutu-Remy, one of the top 5 Amapiano artists exported to South Africa, stopped on the first leg of their tour at Jack Budha in Mamelodi, one of the birthplaces of Amapiano, to explore the genre. I mentioned that I shared my origin story.
“Spotify’s data speaks to just how popular Amapiano is today, both at home and around the world, with nearly 2 billion streams in 2022, a 143% year-over-year increase. .
“The genre has a huge following, with over 240,000 playlists featuring Amapiano in the title and over 10 million playlists featuring at least one Amapiano track.
“Over 40% of Amapiano streams are from listeners outside South Africa,” she said.
Joining us on the first day of the tour, Nigerian artist WurlD explained why Amapiano is so popular around the world.
“Music is spiritual, Amapiano is spiritual.
“I’ve been a fan and watched from afar. Music is energy and what people are experiencing at Amapiano is the heart and soul of the South African people,” said WurID.
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