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Thursday 13-04-2023 12:42
Spotify has announced the launch of its Broadcast-to-Podcast technology. It is an automated end-to-end solution that enables publishers to easily create podcasts from previously aired radio content. Available now to all Spotify Megaphone partners worldwide. Spotify said it will connect broadcast publishers with audiences that have been difficult to distribute, especially his Gen Z, who prefer to get their news through digital channels such as podcasts. Spotify also says the solution is already being used by some of the world’s largest publishers.
After a simple one-time setup process, Broadcast to Podcast automatically creates new podcast episodes from previously broadcast content. Ad marker positions are automatically identified, and users can replace or remove identified ad positions based on their placement within the broadcast stream. This allows users to dynamically reinsert new ads for additional monetization or replace old ad locations with other content. Publishers can also take advantage of Megaphone’s monetization tools on this occasion. This includes the Spotify Audience Network, which helps publishers monetize their unsold inventory.
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