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Spotify is shutting down its live audio app Spotify Live, a company spokesperson confirmed to TechCrunch on Monday. The news was first reported by Music Ally.
“After a period of experimentation and learning about how Spotify users interact with live audio, we have made the decision to terminate the Spotify Live app,” a spokesperson told TechCrunch in an email. We believe there is a future for live fan-creator interaction in the Spotify ecosystem, although based on our learning, it no longer makes sense as a standalone app. Promising results were obtained for the “party” use case. We will continue to investigate further to facilitate live interaction between artists and fans. ”
In April 2022, Spotify integrated the live audio capabilities of its companion app, Spotify Greenroom, within its main Spotify streaming app, rebranding Greenroom to “Spotify Live.”
Spotify said at the time that Spotify Live would continue to work, much like Greenroom, by allowing creators to interact with viewers in real-time and act as a host’s creation mechanism, but that it would continue to function in the main Spotify app. Live listening does not support interactivity. Instead, it offers features that allow the creator to reach a wider audience of her 406 million global her listeners on Spotify.
Spotify Acquisition Apps that will become Greenroom in March 2021 $62 million purchase Originally known as Locker Room from startup Betty Labs, the app focused on blending live audio and sports content. Spotify soon rebranded the app, Introduced as Greenroom June 2021. Deploy weekly live shows In hopes of spurring consumer adoption of live audio services, Greenroom has failed to make headlines in a market that is already shifting away from the live audio trend.
Last December, Spotify released “Deux Me After Dark,” “Doughboys: Snack Pack,” “The Movie Buff,” and “A Gay in the Life.”
Spotify’s foray into the live audio market initially seemed like a natural progression for the company, which has invested heavily in podcasts and related technology in recent years. The podcast was a hit for his Spotify, but the company seems to be struggling with live audio.
It’s worth noting that Spotify isn’t the only company to ditch live audio. Last year, Facebook integrated Live Audio Rooms, a clone of Clubhouse, into the Facebook Live experience. The social media giant has also retired his Soundbites feature for short audio and his audio hub.
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