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Spotify has always had tricky goals when it comes to discovering new music. Some people say they want to discover hidden gems and find new favorites, but few actually do the job. Many people like to hear something amazing for the first time in real life, but it’s hard to get there because offering new songs or future classics they’ve never heard turns some people off. is.
To find the best way to appease its hundreds of millions of listeners and stay on the cutting edge of discovery, Spotify has launched Niche Mixes, a new set of personalized playlists for everyone.
These playlists are too many to count, and they all have fun names. Familiar songs and new recommendations are grouped into somewhat oddly specific categories. And with daily updates, those who enjoy discovering new music will never run out of things to listen to.
Niche Mixes continues to add discovery options for listeners via playlists. There are many already out there, such as Release Radar and Discover Weekly, not just specific to each individual, but based on mood, decades, and genre.
The most notable aspect of the Niche Mixes announcement is the sheer number of playlists generated. According to Spotify’s blog post, there are “tens of thousands” of mixes, each personalized for each individual listener.
Users can find these new listening options by navigating to the Made For You section of the platform under the Search tab. So Spotify immediately starts sharing 5-10 playlists. According to the streamer himself, some examples the company has spelled out include: Relax in the evening with Night Time Mix. “
The Barge Users can manually search for something specific by slapping “Activity, Atmosphere, or Aesthetics” next to the word “Mix,” such as “Baking Mix” or “Angry Teenager Mix.” , you can also see what is displayed. Personalized playlists are provided, primarily based on familiarity. They combine artists, genres, and music that fans already know and love for decades, with songs that Spotify thinks fit each subscriber’s moment.
With Niche Mixes, Spotify adds another new approach to music discovery, mixing things up again in the mix. By offering its users an almost endless number of personalized playlists, the platform ensures that everyone can find what resonates with them in a way that works for them.
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