[ad_1]
Spotify’s new “DJ” feature is the first step toward an AI-powered future for music streaming services.
Spotify has built into its service an “amazingly realistic” artificial DJ that plays music based on your music preferences and listening history.
People love Spotify’s new AI DJ feature, so the company wants to use the technology behind it in a more significant way. Pick personalized music and provide audio commentary with lifelike AI-generated voices. But behind the scenes, this feature uses the latest AI technology, large language models, and generative voice. These technologies add to Spotify’s investments in personalization and machine learning.
Spotify doesn’t think these new tools should be limited to just one feature. So the company is now trying another way to use the technology.
how does that work?
The DJ knows you and your musical tastes well from the app’s music history, so he can scan for the latest releases he thinks you might like, or go back to that nostalgic playlist you last repeated. increase. Year. Spotify’s customization engine looks at songs you’ve already listened to.
With OpenAI technology, AI can come up with ideas on its own. They gave this job to music editors so they could tell listeners something exciting about the music, artists, or genres they love.
Spotify claims to have used the knowledge and observations of its in-house music specialists to generate music for DJs to stream. OpenAI’s generative AI technology allows DJs to tailor their commentary to the end consumer of their app. And since Spotify’s collection of musical expertise is relatively limited, as opposed to ChatGPT, which attempts to extract information from the vast web to generate a response, the DJ’s comments are relevant and accurate.
what do they say about it?
The music choices DJs make are based on what they already know about your tastes and interests. This is similar to how personalized playlists like Discover Weekly are created.
Ziad Sultan, Spotify’s Head of Personalization, said in the following interview: TechCrunch“When you listen to AI DJ, you detect breath pauses. You can hear intonation changes. You can feel the enthusiasm for certain music genres,” he says.
technology
Natural AI voices are nothing new. Years ago, Google surprised the world with its own human-sounding AI invention. However, the deployment within Duplex drew criticism. This is because the AI initially contacted the company on behalf of the user without indicating that it was not human. Given that Spotify’s service is branded as “AI DJ”, similar problems shouldn’t exist.
To make Spotify’s AI voices authentic, Jernigan worked with voice technology experts to create high-quality voice recordings in the studio. There, he was trained to read different sentences with different emotions and then fed into an AI model. Spotify did not disclose the duration of the procedure or its complexity, citing the evolution of the technology and calling it a “secret sauce.”
“With high-quality data with various permutations, [Jernigan] No need to say anything more. Now it’s all AI-generated,” Sultan explains of the created voice.
What do you expect?
This underlying technology will allow Spotify to expand into other AI, LLM, and generative AI-based areas. However, when it comes to consumer goods, companies must disclose what these categories are (reports say chatbot-like ChatGPT is one of the solutions being tested, one of many experiments). ).
Additionally, Spotify reported that users spent 25% of their time DJing on days they tuned in, and more than half of first-time users returned to use the service the following day. However, the feature is not yet fully implemented in the US and Canada, so these measurements are preliminary.
[ad_2]
Source link
